Please fill out the other chromestatus review categories (privacy,
security, etc); we'll re-review once those are done.

On Wed, Sep 20, 2023 at 2:42 PM 'Orr Bernstein' via blink-dev <
[email protected]> wrote:

> Contact emails
>
> [email protected], [email protected]
>
> Explainer
>
> https://github.com/WICG/turtledove/pull/780
>
> Specification
>
> https://github.com/WICG/turtledove/pull/796
>
> Summary
>
> In online ad auctions for ad space, it’s sometimes useful to prevent
> showing an ad to certain audiences, a concept known as negative targeting.
> For example, you might not want to show a new customer advertisement to
> existing customers. New customer acquisition campaigns most often have this
> as a critical requirement. Protected Audience currently enables ads to
> target users that have been joined to a given interest group through some
> past activity on the web. This feature extends Protected Audience to enable
> negative targeting by allowing new ads to target only those users who have
> not been joined to a given interest group. In this way, we're enabling
> advertisers to target new groups of users using the existing
> privacy-preserving concepts of the Protected Audience API.
>
>
> Blink component
>
> Blink>InterestGroups
> <https://bugs.chromium.org/p/chromium/issues/list?q=component:Blink%3EInterestGroups>
>
> TAG review
>
> The parent proposal, Protected Audience, is still pending:
> https://github.com/w3ctag/design-reviews/issues/723
>
> TAG review status
>
> Pending
>
> Risks
>
> Interoperability and Compatibility
>
> None. This is an optional new feature of the Protected Audience API. Ad
> techs can use this new feature by specifying values for new fields in the
> auction config. Without explicit values for those new fields, there's no
> functional behavioral change as a result of this feature.
>
> Gecko & WebKit: No signal on parent proposal, Protected Audience.  Asked
> in the Mozilla forum here
> <https://github.com/mozilla/standards-positions/issues/770>, and in the
> Webkit forum here
> <https://github.com/WebKit/standards-positions/issues/158>.
>
> Web developers: Adtech asked for this via Protected Audience Github issue
> #319 <https://github.com/WICG/turtledove/issues/319>.
>
>
> Debuggability
>
> Additional bids sent into the auction are visible in their response
> headers via DevTools. You can determine if the additional bid was sent for
> scoring by adding a breakpoint in the scoring script in DevTools. Error
> scenarios, e.g. signature verification errors and joining origin mismatch
> on negative interest groups - are written to the console. We're considering
> additional DevTools enhancements to aid additional bids debugging.
>
> Will this feature be supported on all six Blink platforms (Windows, Mac,
> Linux, Chrome OS, Android, and Android WebView)?
>
> It will be supported on all platforms that support Protected Audience, so
> all but WebView.
>
> Is this feature fully tested by web-platform-tests
> <https://chromium.googlesource.com/chromium/src/+/main/docs/testing/web_platform_tests.md>
> ?
>
> We plan to add WPTs to cover this API in the next month.
>
> Flag name on chrome://flags
>
> None
>
> Finch feature name
>
> FledgeNegativeTargeting
>
> Requires code in //chrome?
>
> False
>
> Estimated milestones
>
> Shipping on desktop and Android in M118.
>
> Anticipated spec changes
>
> None related to this feature.
>
> Link to entry on the Chrome Platform Status
>
> https://chromestatus.com/feature/5021508157571072
>
> This intent message was generated by Chrome Platform Status
> <https://chromestatus.com/>.
>
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> .
>

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