[image: 47730_151923231500916_137844036242169_428274_6592400_n.jpg] On Sun, Aug 29, 2010 at 4:37 PM, A.R.Rajib <[email protected]> wrote:
> A.R. Rahman Endorses Radio DesiBeat By - indiawest.com August 27, 2010 > 05:44:00 PM > > SAN LEANDRO, Calif. — Oscar- and Grammy-winning composer A.R. Rahman has > signed on to endorse America’s first 24-hour Bollywood radio station, > according to a press release. > > Radio DesiBeat, a station based in Southern California which offers up a > mix of Bollywood music and movie reviews, celebrity interviews and contests, > is available online (www.radiodesibeat.com) and on platforms including HD > radio, Microsoft Zune, iPhone, iPad and BlackBerry. > > The station’s personalities, including “Dil Maange More” host DJ Vaibhav, > “Morning Masala Show” host DJ Manu, and “Bumper to Bumper” host DJ Priya, > are all established professionals from major Indian radio stations, > explained Gaurav Kumar, the station’s CEO and founder, in a phone interview > with India-West. > > Radio DesiBeat launched on 100.3 HD 2 in Los Angeles, Orange County and San > Diego last month; on Aug 15, the station launched on 106.1 HD 2 in San Jose, > Oakland and San Francisco. Future plans include HD broadcast in Seattle and > other cities, and a possible tie-up with a TV cable or satellite provider to > add the station to their music lineup, said Kumar. > > Among the station’s early sponsors are Comcast, Reliance BIG Cinemas, > DesiYou.tv and Bollywood Hits on Demand. A station executive declined to > disclose the cost of the project or the name of the station’s program > manager. Entertainment ECOsystem Inc. is the parent company based in Simi > Valley, Calif., and which works very closely with DesiBeat ECOsystem Pvt. > Ltd. in India. > > The station’s official jingle will be released as soon as Aug. 27, said > Kumar. > > Rahman himself has already posted the following message to his Twiiter > page: “Congrats to Radio DesiBeat on launching America’s first ever 24x7 > Bollywood Radio Station. I am really happy to be a part of this with RDB.” > > http://indiawest.com/readmore.aspx?id=2457&sid=5 > -- > *- Regards > > ~ ~ A.R.Rajib ~ ~* > > -- *- Regards ~ ~ A.R.Rajib ~ ~*
