http://news.yahoo.com/s/ap/20100527/ap_en_mu/us_film_bollywood_on_tour
Bollywood composer seeks global pop
stardom
* Buzz up!
By JACOB ADELMAN, Associated Press Writer Jacob Adelman, Associated Press
Writer – 1 hr 5 mins ago
BURBANK, Calif. – With scores of dancers moving in
unison atop trains, singing amid ancient ruins and running across
cricket fields, the average Bollywood production is a grand spectacle.
Taking such a show on the road would seem to require
significant downsizing. Not for A.R. Rahman, who garnered worldwide exposure
with his Academy
Award-winning score to "Slumdog Millionaire."
The Indian film composer is trying to orchestrate his own rise to international
stardom by making his production even bigger
to dazzle audiences in massive concert venues across the Western
Hemisphere with elaborate stage shows teeming with dancers, acrobats and
high-tech lighting.
The tour begins June 11 at New York's Nassau Coliseum and wends through North
America and Europe before ending at London's
Wembley Stadium in late July, with ticket prices for the roughly
three-hour-long shows ranging from $45 to $1,000.
Through the concerts, Rahman is attempting something
many performers from outside the English-speaking world have tried and
failed to do: transcend a regional, ethnic niche and become an
international mainstream superstar.
"My core audiences are from India, Sri Lanka,
Pakistan, Bangladesh and the Middle East and all those people, so after
'Slumdog Millionaire,' we wanted audiences from the U.S. and Europe,"
Rahman said, seated in a vast rehearsal hall in an industrial part of
the San Fernando Valley.
In a music scene dominated by lithe
20-something songstresses and frenetic hip-hop collectives, the
soft-spoken 44-year-old, with his squat, sparkplug-shaped physique and
shaggy, brushed-back black coiffure, might seem an unlikely candidate
for sustained Western pop stardom.
During an interview in a room dominated by a towering drum kit, Rahman cast
longing glances at the piano beside him, looking
like he'd rather be alone with the keyboard than at the center of this
frantic pre-tour bustle.
"I'm an introvert, actually," he said, then corrected himself, "I was an
introvert, rather."
He's also rowing against a tide that has capsized
other non-Western stars who attempted to find a place in a global pop
pantheon dominated by European and American performers.
The Japanese singing duo Puffy had big plans when
they played their first U.S. concerts at the beginning of the decade,
but they got little for their troubles beyond a cease and desist letter
from lawyers for Sean Combs, aka Puff Daddy.
And does anyone remember Rain, the Korean pop idol
who planned to take on America with a U.S. tour and a supporting role in the
2008 action film "Speed Racer"? (Does
anyone even remember "Speed Racer"?)
But Rahman is off to a hopeful start.
His music is ubiquitous in his native India, where he is acclaimed for crafting
moving movie music with global influences
that appeal to contemporary Indian listeners for more than 100 films.
"He has supplied the soundtrack for a whole
generation," TV chef Padma Lakshi wrote in an appreciation for Time
magazine, which named Rahman one of the 100 most influential people of
2009.
India's Congress party even adopted the song "Jai
Ho," from the "Slumdog" soundtrack, as the anthem for its 2009 campaign, from
which it emerged as the election's top vote getter.
Outside India, Rahman has played sold-out shows in ethnic Indian enclaves,
while his percussion-driven score of plaintive crescendo-climbing wails
and sultry warbles lured some 150,000 North American viewers to the 2001 film
"Lagaan," a nearly four-hour-long epic about cricket.
The success of the "Slumdog" soundtrack, which earned Rahman two Academy Awards
and two Grammys and sold nearly 400,000
copies in the United States, has given him a platform to continue
building his mainstream appeal.
"People from all over the world really respond and resonate to his
music," said John Beasley, the concert tour's music director.
Beasley oversees the tour's 20-person coterie of flutists, cellists,
tambura-strummers, singers and other music-makers, some of whom have
played with Lionel Richie, Fleetwood Mac, Alanis Morissette and other
Western pop stars. Beasley himself is a veteran of Miles Davis' musical
entourage.
The musicians are elements of a stage show that also includes four
troupes of dancers, each of which will strut the stage deploying an
entirely different style of choreography.
All the while, a high-tech projection rig that's only been used before
in standalone light shows will throw three-dimensional renderings of the
Himalayas, the Ganges River and the slums of Mumbai onto the stage.
The shows will also feature Cirque du Soleil acrobats, including a
Mongolian contortionist who has reworked her act into a display of
extreme Indian yoga.
"It's a merging of cultures," said the show's artistic director Amy
Tinkham, who has presided over tours for Britney Spears, Mariah Carey
and other high-caliber acts. "It's very East-meets-West in a very
spectacular way."
Ananda Mitra, a Wake Forest University communications professor and
author of the book "India through the Western Lens," said that
East-meets-West sensibility has always been a key to Rahman's success.
"He's able to create a sound which is appealing not only to those whose
ears are attuned to traditional Indian film music, but also to ears that are
attuned to Western pop," Mitra said.
Rahman's art grew in the petri dish of an increasingly internationally
minded India, which began its rapid globalization during a series of
economic reforms that began in the late 1980s, Mitra said.
Indians suddenly found it just as easy to buy ABBA or Bee Gees cassettes as it
was to get sitar-driven Hindi classical music or folk-inflected film
scores.
Mitra said Rahman has been particularly adept at fusing the two musical
cultures, which puts him in good stead to be an international star.
"What Rahman is doing is saying, 'We don't have to think just about the
Indians. There is an opportunity to globalize this music,'" Mitra said.
________________________________
