MUMBAI: Big FM has entered into an alliance with Mani Ratnam's forthcoming film Raavan wherein the station will have a live broadcast of the film's music launch on 24 April across its 35 networks at 8 pm. The music of the film is given by the Oscar winning team of A R Rahman and Gulzar
Rahman will perform live in Mumbai for the music launch which is being held at Yashraj Studios. RJ Nitin and Rani will broadcast the show live. The star cast of Raavan will also be going live on-air from the Big FM booth set up an the studio, and will interact with listeners. Speaking on the occasion Big FM head- national programming Viplove Gupte said, "At Big FM we are constantly innovating and strengthening our offerings, to ensure we are in sync with listener's music and entertainment preferences. Raavan is an epic musical journey and we are excited to be exclusive partners for the music launch and feel the `live broadcast' is a great platform for listeners to connect with the music and stars. After all it's Mani Sir's film and he has signed Abhishek the third time and Abhi-Ash for the second time around. Rahman's music is beyond judgment in any case. The songs are chartbusters and Big FM listeners will enjoy this treat." http://www.radioandmusic.com/content/editorial/news/big-fm-host-live-music-premiere-raavan
