am sure that songs will be transferred even before the cd comes out. pretty silly stuff from sony
-- V R Sriram --- In [email protected], Gopal Srinivasan <catchg...@...> wrote: > > *Vinnaithaandi Varuvaaya on iPhone powered by DCI Mobile Studios* > Shailesh [January 1, 2010, 6:57:54 PM] > [image: Vinnaithaandi Varuvaaya on iPhone powered by DCI Mobile Studios] > > The premiere of *Vinnaithaandi Varuvaayaa,* A.R. Rahman's first album after > the Oscars, will be powered by DCI Mobile Studios (a division of > Galatta.com). > > Sony Music India's foray into the Tamil movie industry (Kollywood) has > created many landmarks and milestones with some of the most successful and > prestigious projects. And in yet another pioneering initiative, Sony Music > India announced the global launch and world premiere of A.R. Rahman's > most-anticipated and awaited soundtrack from *Vinnaithaandi Varuvaayaa* > meaning `Will you cross the skies for me?' and abbreviated to *VTV*. What > takes public anticipation to new heights is the fact that this is the first > Tamil album from A.R. Rahman after his double Academy Award win and just > before the Grammy Awards scheduled for February 10. > > *VTV* stars Silambarasan (Simbhu) touted as the next superstar in > Kollywood and beautiful Trisha Krishnan in the lead roles. The film is > directed by Gautham Menon (whose previous Tamil film *Vaaranam Aayiram* was > a critical, commercial and musical blockbuster with songs released by Sony > Music). > > At the sneak music preview of *VTV* held in London on 19th December > 2009, the entire cast and crew (including A.R. Rahman, Gautham Menon, > Simbhu, Trisha and all the singers) were present. About this music preview, > Gautham Menon said, "London was a great experience. We had a live unplugged > performance of all the songs by the singers who have sung in the album. The > audience, mostly English, loved the music. Everybody felt it sounded very > international, which was hardly surprising, considering it was music by A.R. > Rahman. The intention was to reach and test the music on an international > audience. We achieved more than that. We plan to do a road show with all the > singers now. This was a first of it's kind show. Now the expectation about > the film is tremendous and the pressure is on me now." > > The music of *VTV* will be released physically on CDs and cassettes across > the world and via Amazon.com for online buyers. Digitally, *VTV* music will > be available on iTunes, Nokia Store, and iPhone application from the first > week of January. > > This unique activity for *VTV* will be executed through an iPhone music > application (app) which will allow users to stream and listen to the > complete songs, download the songs, wallpapers and other movie-related > information. > > This initiative, a first-in-the-world for an iPhone application entirely > based on movie OST by Sony Music, is the result of the joint efforts by Sony > Music Entertainment India and DCI Mobile Studios, a leading Chennai-based > software and mobile applications developer, a division of Galatta.com. The > service will be available to all registered users of iPhone apps across the > world. A user will be charged $1.99 for downloading the application, > facilitating unlimited streaming of the songs from the album and $2.99 to > download the whole album. > > Galatta.com has also taken steps to restrict unauthorized sharing of the > content through this unique application. A user who downloads the songs on > his iPhone or iPod will not be able to transfer it to any other (meaning > unauthorized) device. > > Mr. Shridhar Subramaniam, Managing Director, Sony Music India, said, "Sony > Music has always been at the forefront of redefining music marketing. This > initiative, which is a first in India, will enable a savvy generation of > smart phone users to access streamed audio feeds over an active data > connection. Our efforts have always been to make the music reach its > audience as, when, and how they want to enjoy it. We are quite certain that > A.R. Rahman's fans and lovers of his music will enjoy his genius through > this application." > > Commenting on the announcement, Mr. Girish Ramdas (President, Galatta.com) > said, "At Galatta.com, we recognize that mobile applications are a very > personal medium and should fulfill end-users' desire to stream in personal > choice of audio content wherever they are; the iPhone is an ideal vehicle > for monetizing Sony's content. This app will fulfill the dream of mobile > subscribers for easy access to the highly-anticipated film's songs and get > to listen to the genius A.R. Rahman." > > The movie will be released in the second week of February 2010. > > > http://tamil.galatta.com/entertainment/livewire/id/Vinnaithaandi_Varuvaaya_songs_on_iPhone_powered_by_DCI_Mobile_Studios_34073.html >
