http://www.radioandmusic.com/content/editorial/news/t-series-ties-with-hungama-digital-music-release-blue
MUMBAI: Anthony D'Souza's forthcoming film Blue has earned the
distinction of becoming the first Hindi feature film to have released
its music digitally along with a launch on the physical platform.
Music
major T-Series has pioneered the concept of making music available in
form of pen drives and micro chips with India's first underwater action
thriller, 'Blue'.
T-Series is releasing the music of the film in
partnership with South Asia's largest digital entertainment company
Hungama Digital Media. The film has already created a buzz by roping in
Australian pop singer Kylie Minogue to sing to A R Rahman's tunes.
The
digital music release will allow fans to access the much awaited
soundtrack of the film, with the hit single 'Chiggy Wiggy', which has
been sung by Kyile Minogue and Sonu Nigam, directly on their mobile
phones and digital music devices, says the company.
T-Series
holds the global music rights to Blue. Says composer Rahman, "It's a
great idea for the movie industry and I was very excited when I heard
about the digital release of the music. Anything new is exciting for
people and those, who believe in owning legitimate music, would be
excited by this product. It is also a gate opener for future
expansions, because right now the music is going to have MP3 quality
and then in future it could have more high quality WAV files like 96 k,
24 bit and people will definitely enjoy probably four times better than
a CD quality of music. So this a great starting point."
Adds T-Series managing director Bhushan Kumar, "The Digital platform
has become a widespread medium to consume entertainment. India too is
seeing a rapid growth of mobile phone and internet users. Keeping this
in mind the digital platform is perfect for the music release of a film
like 'Blue' which has already been popularized, in India and
internationally, for the music compositions of A R Rahman including the
hit single with Kylie Minogue. Amongst the many benefits of the digital
music launch, the most significant one for us as a music label is a big
step towards giving consumers legitimate content and curbing piracy of
our content."
The digital distribution of the music is done by Hungama Digital Media across
the internet and mobile.
Rahman fever
His Music ~ My Mother Tongue
Keep up with people you care about with Yahoo! India Mail. Learn how.
http://in.overview.mail.yahoo.com/connectmore
