T-Series to launch music on pen drives and micro-chips [image: Click here to add this article to My Clips]<http://www.bollywoodhungama.com/my/index.php?mode=my_clip_add&clip_id=13139&clip_category=n>
By Bollywood Hungama News Network, August 5, 2009 - 11:53 IST [image: Blue] After having made its impeccable mark in the world of music through audio cassettes and CDs, the music major T-Series is now all set to capture the world of technology by launching music in the form of pen drives and micro- chips, which will have pre-recorded music. It will be a combination of music plus storage space. T-Series, which initiated the research and development wing to work on this almost a year ago, will definitely be the first music company to make music available on pen drives and micro chips. The said format will be launched with the Akshay-Lara starrer Blue, whose music is composed by A.R.Rahman. Talking about this breakthrough development, Bhushan Kumar, the head honcho of T-Series, said, "We saw this coming since sometime now as music market is getting younger and younger. The trend in music is strongly favoring digital platforms. We had initiated research and development for this around a year and half back and now we are ready to take this step which is a very big one in music industry. We will be aggressively looking at mobile memory chips through which people can carry music on their phones and we will be looking at pen drives which people can carry with them and use in laptop as well as car audio systems. We are looking to launch this with Blue which is AR Rahman's only score this year. We see it as a revolutionary step which may change music consumption to a great degree." *Bollywood Hungama* wishes T-Series and Bhushan Kumar all the very best for its venture. http://www.bollywoodhungama.com/news/2009/08/05/13139/ -- regards, Vithur
