Mangal Pandey broke even on the first day
Mid-day

Reports suggest that Mangal Pandey — The Rising has taken a drop from the fifth 
day
(yesterday). But facts and collection figures prove otherwise. The film is 
creating BO history
of sorts in USA, UK and Australia.

Every detail planned

Mangal Pandey was made at an approx cost of 35 crore. Says producer Bobby Bedi, 
“The way I do
my films, I don’t lose money on them. When the film is made at such a high 
cost, everything is
calculated right down to the last detail to ensure that it doesn’t turn out to 
be a loss-making
venture.

We broke even on the first day of the release with the large minimum guarantee 
deal with our
distributors in India, TV and overseas deals. How much profit the film will 
make, we will know
soon.”

Unsure about overflow

According to Bedi, the collection figures for the first week in India stand to 
amount to a
whopping, “eight to ten crore. It might run for a fewer number of weeks but we 
should’ve made
our money by then.”

Says Sahdev Ghei, Vice-President, Distribution, Yash Raj Films, “Mangal Pandey 
grossed 58 lakh
alone in Mumbai on the 1st day. I am yet to get the all-India figures, but on 
the first day it
opened to 95 – 100 per cent collections for the first four days.

Whether this will translate into an overflow for the producer, we will know in 
the following
weeks. The tactic nowadays is to flood the market with as many prints as 
possible to get in
maximum people into the theatres and we did this.”

Cashing in on weekends

The reason for a drop in the  collection on tuesday,” says  Taran Adarsh, is 
because, “It’s the
first working day after four days of holiday. All over the world, collections 
drop after the
weekend. It’s a normal trend ”

Bedi has a plan for that, “We will give schools concessions on the morning and 
daily shows.
This Friday is Raksha Bandhan and Saturday is Parsi New Year. So again, it will 
be a long
weekend, and we’ll capitalize on it. I postponed my film from June to August to 
capture this
time period.”

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Reviews by the international press

1) This is film making in the tradition of Lawrence of Arabia (1962), and any 
cinephile will
find a panoply of delights in it.
By Jimmy Razor, FilmExposed.co.uk

2) The most ambitious crossover projects to emerge out of India in recent 
times. It succeeds in
entertaining and educating audiences about an important turning point in Indian 
history
- BBC.co.uk. Rating: 3 stars

3) Ketan Mehta’s epic, “The Rising —Ballad of Mangal Pandey,” is a kind of 
Bollywood
“Braveheart” as one courageous and doomed man confronts the might of the 
British Empire, plus
there’s singing and dancing. By Ray Bennett, The Hollywood Reporter.

4) Bollywood cracks the epic code with “The Rising: Ballad of Mangal Pandey,” a 
gorgeously
lensed, well-structured, audience-pleaser that harks back to classic Hollywood 
blockbusters of
the ‘50s and ‘60s.
By Derek Elley, Variety.com

5) The film succeeds in arousing nationalistic sentiments without getting 
jingoistic. The
Rising is a technical achievement par excellence. eFilmCritic.com.  Rating: 4 
stars

"We neglect our cities at our peril. For, in neglecting them, we neglect the 
nation."
-John F. Kennedy





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