On Friday, August 2, 2013 2:07:46 PM UTC-7, Steve Gabrilowitz wrote:
>
> I have an app that has been in the play store for a while with 2 different 
> flavors:  an ad funded free version and an ad-free version with all the 
> exact same features.  Now I am adding a bunch of new features and want to 
> make a 3rd flavor so that users can choose whether they want to pay extra 
> for the extra functionality.  

 
So you will then have three apps in market? lite(free with ads), full(paid, 
no ads), and pro(paid, extra features)?

The question here comes how to handle my current customers of the "lite" 
> version, I want to give them an upgrade opportunity and not make them pay 
> full price for the "pro" version.  


What do you owe these guys that have always been too cheap to pay your full 
version? And are they the type that ever buys paid apps, anyway?

And meanwhile, the guys who paid for your ad free version, they do have to 
pay again?

Seems a little backwards, but I probably don't understand.
 

> Way back when I started working on the "pro" features what I had planned 
> to do was to have those folks who wanted to upgrade just buy the pro 
> version normally, and I would give them a partial refund. 

If you are doing that much manual work for each user, I'd charge them 
extra, not less. 

The number of users who will be motivated to buy based on a few dollars of 
discount that requires them to contact you might not be very high - but 
maybe that's what you are counting on, you won't have to pay many of the 
refunds.   

Here's another option - use a house ad announcing to users of your lite 
version of a special date and time when they can get the other version at a 
reduced price. They will be the only ones to know about it, and you can 
change the price temporarily in the console.  

Nathan

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