On Mon, May 30, 2011 at 2:54 PM, William Ferguson
<william.ferguson...@gmail.com> wrote:
> You could offer an in-app purchase to upgrade users from your existing
> free app to whatever extra capability/content you believe they will
> pay for. That way you only have  a single app, single source base.
>

Right. But currently there are some issues with in-app billing, so
it still ends up being complicated. Carrier billing is not supported,
and that can turn off some people, who don't like to use a credit
card. Additionally, some people don't get upgrades, they call and
say: 'I paid but the download doesn't start', even though you
explained that there is no new app download. The upgrade
implementation is fairly complex, so there are more places where
things can break.

I'm not saying don't use it, just saying that it is not necessarily
easier/better than a traditional lite/pro model.

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