mohon dapat diteruskan / sebarluaskan kepada yang berkepentingan atau dapat
memutuskan, terima kasih
siapapun dapat menampilkan profil usaha berikut produk andalannya, maupun
profil pimpinan berikut sumbang sarannya pada buku ini, tidak mengikat.
Jakarta, 18 Maret 2010
Nomor : 519/HM.150/A/3/10 Jakarta, 18 Maret 2010
Lampiran: 1 berkas
Hal : Penerbitan Buku Kementerian Pertanian RI
Kepada Yth
1. Pimpinan Dinas / Industri dan Keterkaitannya dari Tanaman Pangan,
Hortikultura, Perkebunan, Peternakan, Perikanan, Pengelolaan Lahan dan Air,
Pengolahan dan Pemasaran Hasil Pertanian
2. Pimpinan Pendidikan, Penelitian dan Organisasi dari Tanaman Pangan,
Hortikultura, Perkebunan, Peternakan, Perikanan, Pengelolaan Lahan dan Air,
Pengolahan dan Pemasaran Hasil Pertanian
di tempat
Dengan hormat,
Dengan ini diinformasikan bahwa dalam rangka mensosialisasikan kinerja dan
kebijakan pemerintah di sektor pertanian, Kementerian Pertanian mendukung upaya
untuk menerbitkan buku dengan tajuk,
MENATAP MASA DEPAN PERTANIAN NASIONAL
Buku ini terdiri dari perkembangan sektor pertanian, potensi dan peluang usaha
bidang pertanian serta kumpulan, ringkasan, dan review peraturan pemerintah di
sektor Pertanian. Sebagai bentuk pembelajaran dan sosialisasi, buku ini akan
didistribusikan secara gratis kepada pihak-pihak terkait.
Sehubungan hal tersebut di atas, kami sangat mengapresiasi peran serta dan
kontribusi semua pihak terkait dalam mewujudkan penerbitan buku yang sangat
bermanfaat bagi masyarakat tersebut.
Selanjutnya untuk partisipasi dapat menghubungi redaksi penerbitan, yaitu
Institute for Economic and Financial Research (ECFIN) Telp/Faks (021) 8354561,
83787169 attn Aristyanto WW 081311066270
Demikian disampaikan atas perhatian Saudara kami ucapkan terima kasih.
Sekretaris Jenderal
ttd
Dr. Ir. Hasanuddin Ibrahim, Sp.I
NIP: 19581003.198203.11.001
DATA TEKNIS
Judul : Menatap Masa Depan Pertanian Nasional
Jenis : Profil, Referensi, dan Panduan
Isi : 250 halaman
Bahasa : Inggris Indonesia
Kertas : Isi : Matt Paper, Cover : Hard Carton
Ukuran : 21.5 x 28 cm
Cetak : 5.000 eksemplar
Terbit : Juli 2010
ISI BUKU
Sambutan
Bab I Pendahuluan
a. Sektor Pertanian dan PDB Indonesia
b. Sektor Pertanian dan Kesejahteraan Rakyat
Bab II Perkembangan Sektor Pertanian Indonesia
a. Tanaman Pangan
b. Hortikultura
c. Perkebunan
d. Peternakan
e. Perikanan
f. Pengelolaan Lahan dan Air
g. Pengolahan dan Pemasaran Hasil Pertanian
Bab III Tantangan Pembangunan Sektor Pertanian
Bab IV Program dan Kebijakan Pemerintah
a. RPJMN 2010-2015
b. Program Kerja Kementerian Pertanian RI
Bab V Profil Kementerian Pertanian Republik Indonesia
a. Posisi & Kedudukan Kementerian Pertanian RI
b. Organisasi Kementerian Pertanian RI
c. Hubungan Kementerian Pertanian RI dengan instansi lain
d. Kinerja Kementerian Pertanian RI
BAB VI Profil Sukses Kabupaten / Kota di bidang Pertanian
BAB VII Profil Sukses Industri Pertanian (per sektor)
DISTRIBUSI BUKU
a. Menteri Kabinet Indonesia Bersatu
b. Komisi IV DPR RI
c. Gubernur se Indonesia
d. Duta Besar Negara Sahabat di Jakarta
e. Kedutaan Besar RI di Luar Negeri
f. Asosiasi Usaha dan Profesi sektor Pertanian
g. Kalangan Keuangan : Perbankan, Asuransi, Pembiayaan dan Pasar Modal
BIAYA SPONSOR
Paket A Rp. 150.000.000
Logo Eksklusif di setiap halaman
Logo Eksklusif di Cover Depan
1 halaman FC di Inside/Front Cover
1 halaman FC di halaman dalam
Paket B Rp. 100.000.000
Logo Eksklusif di setiap halaman
1 halaman FC di Pembatas Bab
1 halaman FC di halaman dalam
Paket C (khusus Bab VI & VII) Rp. 40.000.000
3 halaman Profil / Artikel FC, berisi profil usaha (succes story) perusahaan
bidang peratanian atau keterkaitannya serta dan profil investasi daerah bidang
pertanian, berikut sumbang saran (testimoni) dari pimpinan sponsor (Bupati,
Walikota, Direktur Utama)
jenis ukuran harga (Rp)
Back Cover 21x28 50.000.000
Inside Front Cover 1 21x28 35.000.000
Inside Front Cover 2 21x28 30.000.000
Inside Front Cover 3 21x28 25.000.000
Inside Back Cover 1 21x28 35.000.000
Inside Back Cover 2 21x28 30.000.000
Inside Back Cover 3 21x28 25.000.000
Pembatas Antar Bab 21x28 25.000.000
Logo Exclusive 3x5 25.000.000
1 halaman FC 21x28 15.000.000
½ halaman FC 21x14 10.000.000
Logo di Hal Buku (Footer) 75.000.000
PROFIL REDAKSI
ECFIN (Institute for Economic and Financial Research) didirikan 11 September
1989 (21 tahun) merupakan lembaga penelitian dan konsultasi bidang ekonomi dan
keuangan. Pendiri : Dr. Sjahrir (alm, Dewan Pertimbangan Presiden RI), Dr.
Mari Elka Pangestu (Menteri Perdagangan), Senior Partner: Dr. Pande Radja
Silalahi (Pengamat Ekonomi), Komisaris: Dr. Erna Zetha Rusman. Beberapa karya
penerbitan al: Indonesia Capital Market Directory (terbit per tahun cetakan
I-XX), Majalah Pasar Modal Indonesia, Analisis Kondisi Keuangan Pemerintah
Daerah, Analisis Peta Kependudukan Menjelang Pemilihan Presiden 2004,
Penelitian Dampak Penerbitan Obligasi Pemerintah Terhadap Perekonomian
Nasional, dll
KONTAK
Dr. Ir. Widi Hardjono, M.Sc, (Kabag Media Massa Deptan)
telepon : 78044457
Aristyanto WW (Redaksi / Iklan)
telp / fax : 83787169, 8354561
hotline : 081311066270
hotmail : penerbitdep...@yahoo.co.id
SISTEMATIKA PROFIL UNGGULAN PROVINSI, KABUPATEN, KOTA
Khusus Bab VI dan VII
1. Apa Manfaat Tampil dengan Konsep Khusus?
Dengan keterbatasan halaman dan keberagaman potensi tidak semua potensi daerah
dapat ditampilkan dalam buku ini. Hanya provinsi, kabupaten dan kota yang
memiliki potensi investasi, regulasi yang efesien dan insentif yang
menjanjikanlah yang dapat merebut pembaca exclusive buku ini yakni penentu
kebijakan dan investasi pertanian. Apakah yakin akan potensi daerah Anda?
2. What They Say?
Berisi testimoni dari para pimpinan atau salah satu pimpinan (Gubernur, Bupati,
Walikota, DPRD atau Kepala Dinas) yang berisi promosi daerah dan ajakan untuk
berinvestasi. Kalau diperlukan testimoni dari Pejabat Pusat yang pernah
berkunjung (Presiden, Wakil Presiden, Menteri) atau dari pengusaha (putra
daerah) yang sukses atau media (nasional / asing) yang dapat member spirit
berinvestasi
3. Profil Daerah
Berisi Peta Wilayah, Geografi (Batas, Tanah, Iklim, Curah Hujan, dll) Demografi
(Penduduk, Pendidikan, Agama, dll) dan Sistim Pemerintahan. Dengan mengetahui
jenis tanah dan iklim dapat ditentukan komiditi, dengan kwalitas penduduk dapat
ditentukan calon pekerja apa yang dapat didayagunakan
4. Skema Perijinan / Insentif Khusus
5. Potensi Unggulan Pertanian
a. Tanaman Pangan
b. Hortikultura
c. Perkebunan
d. Peternakan
e. Perikanan
Bila memungkinkan untuk memperkuat kebenaran profil daerah, dapat menyertakan
/ menghimbau pengusaha setempat (per sektor) untuk dapat tampil secara
tersendiri. Tampilnya success sstory dari pengusaha akan lebih cepat mendorong
pengusaha lain mengikuti jejaknya
6. Success Story Pimpinan
7. Catatan / Lampiran
a. Mohon dapat disertakan logo, peta wilayah, foto pimpinan dan foto
pendukung artikel
dengan ketentuan terang beresolusi tinggi
b. Mohon dapat disertakan Daftar Kontak Investasi yang up to date dan mudah
dihubungi
(Nama, Jabatan, Alamat, Telepon, Faksimil, HP, e-mail)
c. Mohon dapat disertakan Penanggung Jawab penulisan profil ini yang up to
date dan
mudah dihubungi (Nama, Jabatan, Alamat, Telepon, Faksimil, HP, e-mail)
APABILA MENGHENDAKI DALAM BENTUK EDISI CETAK, HARAP KIRIMKAN KONTAK LENGKAP
(Nama, Jabatan, Alamat, Telepon, Faksimil, HP, e-mail)
Jakarta, March 18, 2010
No. : 519/HM.150/A/3/10
Attachment: 1 Copy
Attention : Indonesian Book Publishing from Ministry of Agriculture
To:
Director Industry, Association / Organization, School of
Food Crops, Horticulture, Plantation, Livestock, Fishery,
Land and Water Management, Processing and Marketing of Agricultural Products
To whom it may concern,
We are to inform that, in order to socialize government performance and
policies in the agricultural sector, the Ministry of Agriculture support the
publishing of a book titled:
LOOKING TO THE FUTURE OF INDONESIA AGRICULTURAL
This book consists of the development of the agricultural sector, the potential
and business opportunities in agriculture, including the collection, summary
and review of government regulations in the Agricultural sector. To support
framework of learning and socialization, this book will be distributed free of
charge to the relevant parties.
In relation to the above matter, we highly appreciate the participation and
contribution of all parties involved in supporting publication that is very
useful to the community.
Hence, to participate in distribution and socialization, you can contact the
editor of the publication, namely the Institute for Economic and Financial
Research (ECFIN) Telp/Fax +(62-21) 8354561, 83787169
We would like to thank you for your attention.
Secretary General
Dr. Ir. Hasanuddin Ibrahim, Sp.I
NIP: 19581003.198203.1.001
TECHNICAL DATA
Title : Looking to the Future of National Agricultural
Type : Profile, Reference, and Guidance
Content : 250 pages
Language: English Indonesia
Paper : Content: Matt Paper, Cover: Hard Carton
Size : 21.5 x 28 cm
No of ex : 5.000 exemplar
Date : July 2010
CONTENT
Message
Chapter I Introduction
a. Agricultural Sector and Indonesian GDP
b. Agricultural Sector and Social Welfare
Chapter II Indonesian Agricultural Sector Development
a. Food Crops
b. Horticulture
c. Plantation
d. Livestock
e. Fishery
f. Land and Water Management
g. Processing and Marketing of Agricultural Products
Chapter III Agriculture Sector Development Challenges
Chapter IV Government Program and Policies
a. RPJMN (The Medium Term Development Plan) 2010-2015
b. Work Program Ministry of Agriculture RI
Chapter V Profile of Ministry of Agriculture RI
a. Position & Status of Ministry of Agriculture RI
b. Organization Structure Ministry of Agriculture RI
c. Ministry of Agriculture RI relationships with other
agencies
d. Performance of the Ministry of Agriculture RI
CHAPTER VI Success Profile of Regency/ City in the Agriculture Sector
CHAPTER VII Success Profile of Ministry of Agriculture (by sector)
BOOK DISTRIBUTION
a. Indonesia United Cabinet Minister
b. Commission IV - House of Representatives
c. Governors across Indonesia
d. State Ambassadors in Jakarta
e. Indonesian Embassy in Abroad
f. Business and Professionals Association of Agricultural sector
g. Financial society: Banking, Insurance, Financing and Capital Markets
SPONSOR FEE
Packet A USD. 160000
Exclusive Logo in every page
Exclusive Logo in front cover
One (1) page FC Inside/Front Cover
One (1) page FC Inside page
Packet B USD. 110000
Exclusive Logo in every page
One (1) page FC as Chapter Bookmark
One (1) page FC inside page
Packet C (Exclusive Chapter VI & VII) USD 50000
Three pages of Profile / Article FC, contains business profile (Success Story)
agriculture company or association as well as field and regional investment
profile in agriculture, including referral (testimonials) from the head of the
sponsor (the regent, mayor, president)
Type Size Price (IDR)
Back Cover 21x28 5000
Inside Front Cover 1 21x28 3500
Inside Front Cover 2 21x28 3000
Inside Front Cover 3 21x28 2500
Inside Back Cover 1 21x28 3500
Inside Back Cover 2 21x28 3000
Inside Back Cover 3 21x28 2500
Pembatas Antar Chapter 21x28 2500
Logo Exclusive 3x5 2500
1 page FC 21x28 1500
½ page FC 21x14 1000
Logo on the Book Footer 75000
EDITOR PROFILE
ECFIN (Institute for Economic and Financial Research) established on September
11,1989 (21 years) is a research and consulting institute in economics and
finance. Founder or Institute are Dr. Sjahrir (late., Presidential Advisory
Council), Dr. Mari Elka Pangestu (Minister for Trade), Senior Partner: Dr.
Pande Radja Silalahi (Economic Observer), the Commissioner: Dr. Erna Zetha
Rusman. List of our some publishing works: Indonesian Capital Market Directory
(published annually edition I-XX), the Indonesian Capital Market Magazine,
Local Government Financial Condition Analysis, Analysis of Population Towards
Presidential Election 2004, and Research Report: Impact on Government Bond
Issuance of National Economy, etc.)
CONTACT
Dr. Ir. Widi Hardjono, M.Sc, (Head of Public Relation)
Ph. : +(62-21) 7804457
Aristyanto WW (Editor / Advertising)
Ph. / Fax : +(62-21) 83787169, 8354561
Hotline : 081311066270
email : penerbitdep...@yahoo.co.id
STRUCTURE OF THE REPRESENTED PROFILE
PROVINCE, DISTRICT, CITY AND PRIVATE SECTOR
Special Chapters VI and VII
1. What Is The Benefit of Featuring Your Profile with Special Concept?
Limited! Only a maximum of approximately 30 from the total number of Province,
District, City and a maximum of five Companies represent the total number and
the potential sector of the commodity. Due to page limitation and diverse
potential representation, not all potential regions can be displayed/
represented in this book. Only provinces, districts and cities that have
potential investment, efficient regulation and promising incentives, can
capture exclusive readers of this book, i.e. policy makers and investors in
agriculture. Are you convinced with the potential of your region?
Representations of private businesses are products with high competitive
quality and price, stock warranty and after-sales guarantee, and companies that
have concerns for the environment and social effort.
2. What Do They Say?
Testimonies are from the chief or one of the leaders (governors, regents,
mayors, legislative member or Head of District Office). They contain promotion
of the region and an invitation to invest in the region. When necessary,
testimony are from central officials who have visited the region (President,
Vice President, Ministers) or from entrepreneurs of local indigenous who are
successful, or testimony from national/ foreign media that gives ideas of
investing in your region. For private sector, other than testimony from the
officials, your testimony shall also include testimony from well-known-big
national and international customers.
3. Regional Profile / Private Sector
Profile should contain map areas, geography (boundaries, soil, climate,
rainfall, etc.), demography (population, education, religion, etc.) and system
administration. Knowledge or information regarding type of soil and climate can
help determine type of commodities; information regarding quality of the
population can help determine the potential utilization of local human
resource. For the private sector, profile should include information that
contains general description (identity) focusing on corporate achievement.
4. Licensing Scheme / Special Incentives
5. The Potential of Agriculture Representation
Province, Regency, City
1. Food Crops
2. Horticulture
3. Plantation
4. Livestock
5. Fishery
Private Sector
1. Food Crops
2. Hortikultura
3. Plantation
4. Livestock
5. Fishery
6. Finance
7. Agricultural Machinery
8. Agricultural Chemistry
9. Education, Research and Development
Whenever feasible to strengthen your accurate regional profile, you may include
or encourage local businesses (of every sector) to be presented separately.
Presentation of entrepreneur's success stories would further encourage other
entrepreneurs to follow in his footsteps/success story..
6. Success Story: The Leader
7. Notes / Attachments
1. Please include high-resolution logo, map of the region, picture of top
management and pictures for the supporting articles
2. Please include up dated list of contact for Investment / Business (for
Private Sector) with and accessible information: Name, Position, Address,
telephone, facsimile, phone, e-mail
3. Please include updated name of person in charge writing this profile and
accessible information: Name, Title, Address, Phone, fax, phone, e-mail
4. Editors can help writing a profile with the cost of writing Rp.
2.000.000, - but only with the support of proper documentation (articles,
clippings, etc.). When necessary, editors can also conduct interviews with
sources outside the DKI Jakarta area on condition that the accommodation and
transport is provided
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