I was reading a thread complaining about McDonalds pricing, and it ended up being about movie theaters pricing popcorn small $5, medium $9, large $10 to get you to buy the large. They called it "decoy pricing". The middle price is a decoy to make the top price look attractive.
I wonder if that's how ISPs get you to buy the gigabit plan, instead of the 200 or 500 Mbps plan. Wasn't the rule supposed to be that given a choice of A, B, or C, people would choose B? I guess when it comes to prices, some people get the cheapest, while others get the most expensive because it's just $10 more.
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