> On Jul 27, 2020, at 10:37 AM, Adam Moffett <dmmoff...@gmail.com> wrote:
> 
> It seems like Juniper's actual prices are 60%-75% lower than MSRP depending 
> on the item.
> 
> Like a $1200 list item is actually $400 in real life.  What's the rationale 
> for pricing stuff like this?
> 

Discouraging new customers I guess.   

I think it’s targeted at the enterprise market and the outside managed services 
providers (MSP) who sell the equipment.   The typical business customer just 
goes with whatever the managed services provider recommends and is happy that 
the MSP gave them a 20% discount on the equipment, not realizing it was still 
double what the MSP paid for it.

Juniper does have a service provider team, but if you are not a Fortune 500 
company they really don’t care to deal with you.   Y’all are pesky, ask a lot 
of questions, bitch when the gear doesn’t work exactly right, don’t want to pay 
them to fix it, and keep bringing up $50 Mikrotik routers.   

Don’t take that the wrong way - the Juniper gear is great stuff.   You just 
have to find a way to beat the pricing down to something reasonable.   It can 
be done with some work and arm twisting.

Mark
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