I am making a request for historical data using the
GenerateHistoricalMetrics method on the Services.V11.KeywordPlanService
service. In the results that are returned the HasAverageCpcMicros field is
false and therefore there is nothing but zero in AverageCpcMicros. What do
I have to add to my KeywordPlan to enable this value?
For reference, my sources are publicly available on github
<https://github.com/axtens/Plugin_GoogleAds_Metrics>, and a full trace log
and the output JSON are attached.
-- Bruce
--
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GoogleAds.DetailedRequestLogs Verbose: 1 : [2022-07-18 02:01:36Z] -
---------------BEGIN API CALL---------------
Request
-------
Method Name: /google.ads.googleads.v11.services.GoogleAdsService/Search
Host: https://googleads.googleapis.com
Headers: {
"x-goog-api-client": "gl-dotnet/4.8.0 gapic/12.1.0
gax/3.5.0+6cfcac416e08abe8a5d580f8d87095c9fdba577e grpc/2.41.0 gccl/12.1.0
pb/3.18.1+0dab03ba7bc438d7ba3eac2b2c1eb39ed520f928",
"developer-token": "REDACTED",
"login-customer-id": "7212153394",
"x-goog-request-params": "customer_id=7273576109"
}
{ "customerId": "7273576109", "query": "SELECT customer.id,
customer.descriptive_name, customer.currency_code, customer.time_zone,
customer.tracking_url_template, customer.auto_tagging_enabled, customer.status
FROM customer LIMIT 1" }
Response
--------
Headers: {
"content-disposition": "attachment",
"request-id": "V3lLTfZZBN9ui37nHNZmSA",
"date": "Mon, 18 Jul 2022 02:01:34 GMT",
"alt-svc": "h3=\":443\"; ma=2592000,h3-29=\":443\";
ma=2592000,h3-Q050=\":443\"; ma=2592000,h3-Q046=\":443\";
ma=2592000,h3-Q043=\":443\"; ma=2592000,quic=\":443\"; ma=2592000; v=\"46,43\""
}
{ "results": [ { "customer": { "resourceName": "customers/7273576109", "id":
"7273576109", "descriptiveName": "Chamberlain Auto Electrics - 7061",
"currencyCode": "AUD", "timeZone": "Australia/Perth", "autoTaggingEnabled":
true, "status": "ENABLED" } } ], "fieldMask":
"customer.id,customer.descriptiveName,customer.currencyCode,customer.timeZone,customer.trackingUrlTemplate,customer.autoTaggingEnabled,customer.status"
}
----------------END API CALL----------------
GoogleAds.DetailedRequestLogs Verbose: 1 : [2022-07-18 02:01:37Z] -
---------------BEGIN API CALL---------------
Request
-------
Method Name:
/google.ads.googleads.v11.services.KeywordPlanService/MutateKeywordPlans
Host: https://googleads.googleapis.com
Headers: {
"x-goog-api-client": "gl-dotnet/4.8.0 gapic/12.1.0
gax/3.5.0+6cfcac416e08abe8a5d580f8d87095c9fdba577e grpc/2.41.0 gccl/12.1.0
pb/3.18.1+0dab03ba7bc438d7ba3eac2b2c1eb39ed520f928",
"developer-token": "REDACTED",
"login-customer-id": "7212153394",
"x-goog-request-params": "customer_id=7273576109"
}
{ "customerId": "7273576109", "operations": [ { "create": { "forecastPeriod": {
"dateInterval": "NEXT_QUARTER" }, "name": "Keyword plan GAM_2022-Jul-18
02-01-36-548079" } } ] }
Response
--------
Headers: {
"content-disposition": "attachment",
"request-id": "XncFhbKNsa3UaKrYwAowNQ",
"date": "Mon, 18 Jul 2022 02:01:36 GMT",
"alt-svc": "h3=\":443\"; ma=2592000,h3-29=\":443\";
ma=2592000,h3-Q050=\":443\"; ma=2592000,h3-Q046=\":443\";
ma=2592000,h3-Q043=\":443\"; ma=2592000,quic=\":443\"; ma=2592000; v=\"46,43\""
}
{ "results": [ { "resourceName": "customers/7273576109/keywordPlans/458319503"
} ] }
----------------END API CALL----------------
GoogleAds.DetailedRequestLogs Verbose: 1 : [2022-07-18 02:01:37Z] -
---------------BEGIN API CALL---------------
Request
-------
Method Name:
/google.ads.googleads.v11.services.KeywordPlanCampaignService/MutateKeywordPlanCampaigns
Host: https://googleads.googleapis.com
Headers: {
"x-goog-api-client": "gl-dotnet/4.8.0 gapic/12.1.0
gax/3.5.0+6cfcac416e08abe8a5d580f8d87095c9fdba577e grpc/2.41.0 gccl/12.1.0
pb/3.18.1+0dab03ba7bc438d7ba3eac2b2c1eb39ed520f928",
"developer-token": "REDACTED",
"login-customer-id": "7212153394",
"x-goog-request-params": "customer_id=7273576109"
}
{ "customerId": "7273576109", "operations": [ { "create": {
"keywordPlanNetwork": "GOOGLE_SEARCH", "geoTargets": [ { "geoTargetConstant":
"geoTargetConstants/1000676" } ], "keywordPlan":
"customers/7273576109/keywordPlans/458319503", "name": "GAM Campaign",
"languageConstants": [ "languageConstants/1000" ], "cpcBidMicros": "1000000" }
} ] }
Response
--------
Headers: {
"content-disposition": "attachment",
"request-id": "F3Bda5wShgVNkNgxWuEJrA",
"date": "Mon, 18 Jul 2022 02:01:37 GMT",
"alt-svc": "h3=\":443\"; ma=2592000,h3-29=\":443\";
ma=2592000,h3-Q050=\":443\"; ma=2592000,h3-Q046=\":443\";
ma=2592000,h3-Q043=\":443\"; ma=2592000,quic=\":443\"; ma=2592000; v=\"46,43\""
}
{ "results": [ { "resourceName":
"customers/7273576109/keywordPlanCampaigns/441776409" } ] }
----------------END API CALL----------------
GoogleAds.DetailedRequestLogs Verbose: 1 : [2022-07-18 02:01:38Z] -
---------------BEGIN API CALL---------------
Request
-------
Method Name:
/google.ads.googleads.v11.services.KeywordPlanAdGroupService/MutateKeywordPlanAdGroups
Host: https://googleads.googleapis.com
Headers: {
"x-goog-api-client": "gl-dotnet/4.8.0 gapic/12.1.0
gax/3.5.0+6cfcac416e08abe8a5d580f8d87095c9fdba577e grpc/2.41.0 gccl/12.1.0
pb/3.18.1+0dab03ba7bc438d7ba3eac2b2c1eb39ed520f928",
"developer-token": "REDACTED",
"login-customer-id": "7212153394",
"x-goog-request-params": "customer_id=7273576109"
}
{ "customerId": "7273576109", "operations": [ { "create": {
"keywordPlanCampaign": "customers/7273576109/keywordPlanCampaigns/441776409",
"name": "GAM AdGroup", "cpcBidMicros": "2500000" } } ] }
Response
--------
Headers: {
"content-disposition": "attachment",
"request-id": "r5Eve_Ijqo-n4z6VF4ZMkw",
"date": "Mon, 18 Jul 2022 02:01:37 GMT",
"alt-svc": "h3=\":443\"; ma=2592000,h3-29=\":443\";
ma=2592000,h3-Q050=\":443\"; ma=2592000,h3-Q046=\":443\";
ma=2592000,h3-Q043=\":443\"; ma=2592000,quic=\":443\"; ma=2592000; v=\"46,43\""
}
{ "results": [ { "resourceName":
"customers/7273576109/keywordPlanAdGroups/449918600" } ] }
----------------END API CALL----------------
GoogleAds.DetailedRequestLogs Verbose: 1 : [2022-07-18 02:01:39Z] -
---------------BEGIN API CALL---------------
Request
-------
Method Name:
/google.ads.googleads.v11.services.KeywordPlanAdGroupKeywordService/MutateKeywordPlanAdGroupKeywords
Host: https://googleads.googleapis.com
Headers: {
"x-goog-api-client": "gl-dotnet/4.8.0 gapic/12.1.0
gax/3.5.0+6cfcac416e08abe8a5d580f8d87095c9fdba577e grpc/2.41.0 gccl/12.1.0
pb/3.18.1+0dab03ba7bc438d7ba3eac2b2c1eb39ed520f928",
"developer-token": "REDACTED",
"login-customer-id": "7212153394",
"x-goog-request-params": "customer_id=7273576109"
}
{ "customerId": "7273576109", "operations": [ { "create": { "matchType":
"BROAD", "keywordPlanAdGroup":
"customers/7273576109/keywordPlanAdGroups/449918600", "text": "alternators",
"cpcBidMicros": "2000000" } }, { "create": { "matchType": "BROAD",
"keywordPlanAdGroup": "customers/7273576109/keywordPlanAdGroups/449918600",
"text": "car batteries perth", "cpcBidMicros": "1500000" } }, { "create": {
"matchType": "BROAD", "keywordPlanAdGroup":
"customers/7273576109/keywordPlanAdGroups/449918600", "text": "driving lights",
"cpcBidMicros": "1990000" } } ] }
Response
--------
Headers: {
"content-disposition": "attachment",
"request-id": "fK70IAqN-3GHuL1Gj9Ll7w",
"date": "Mon, 18 Jul 2022 02:01:38 GMT",
"alt-svc": "h3=\":443\"; ma=2592000,h3-29=\":443\";
ma=2592000,h3-Q050=\":443\"; ma=2592000,h3-Q046=\":443\";
ma=2592000,h3-Q043=\":443\"; ma=2592000,quic=\":443\"; ma=2592000; v=\"46,43\""
}
{ "results": [ { "resourceName":
"customers/7273576109/keywordPlanAdGroupKeywords/962968572245" }, {
"resourceName": "customers/7273576109/keywordPlanAdGroupKeywords/962968572248"
}, { "resourceName":
"customers/7273576109/keywordPlanAdGroupKeywords/962968572251" } ] }
----------------END API CALL----------------
GoogleAds.DetailedRequestLogs Verbose: 1 : [2022-07-18 02:01:39Z] -
---------------BEGIN API CALL---------------
Request
-------
Method Name:
/google.ads.googleads.v11.services.KeywordPlanService/GenerateHistoricalMetrics
Host: https://googleads.googleapis.com
Headers: {
"x-goog-api-client": "gl-dotnet/4.8.0 gapic/12.1.0
gax/3.5.0+6cfcac416e08abe8a5d580f8d87095c9fdba577e grpc/2.41.0 gccl/12.1.0
pb/3.18.1+0dab03ba7bc438d7ba3eac2b2c1eb39ed520f928",
"developer-token": "REDACTED",
"login-customer-id": "7212153394",
"x-goog-request-params":
"keyword_plan=customers%2F7273576109%2FkeywordPlans%2F458319503"
}
{ "keywordPlan": "customers/7273576109/keywordPlans/458319503" }
Response
--------
Headers: {
"content-disposition": "attachment",
"request-id": "O9iBZKoUbVYBxk_oKTTLKQ",
"date": "Mon, 18 Jul 2022 02:01:38 GMT",
"alt-svc": "h3=\":443\"; ma=2592000,h3-29=\":443\";
ma=2592000,h3-Q050=\":443\"; ma=2592000,h3-Q046=\":443\";
ma=2592000,h3-Q043=\":443\"; ma=2592000,quic=\":443\"; ma=2592000; v=\"46,43\""
}
{ "metrics": [ { "keywordMetrics": { "competition": "LOW",
"monthlySearchVolumes": [ { "month": "JULY", "year": "2021", "monthlySearches":
"720" }, { "month": "AUGUST", "year": "2021", "monthlySearches": "720" }, {
"month": "SEPTEMBER", "year": "2021", "monthlySearches": "590" }, { "month":
"OCTOBER", "year": "2021", "monthlySearches": "590" }, { "month": "NOVEMBER",
"year": "2021", "monthlySearches": "590" }, { "month": "DECEMBER", "year":
"2021", "monthlySearches": "590" }, { "month": "JANUARY", "year": "2022",
"monthlySearches": "720" }, { "month": "FEBRUARY", "year": "2022",
"monthlySearches": "590" }, { "month": "MARCH", "year": "2022",
"monthlySearches": "590" }, { "month": "APRIL", "year": "2022",
"monthlySearches": "480" }, { "month": "MAY", "year": "2022",
"monthlySearches": "720" }, { "month": "JUNE", "year": "2022",
"monthlySearches": "590" } ], "avgMonthlySearches": "590", "competitionIndex":
"23", "lowTopOfPageBidMicros": "406376", "highTopOfPageBidMicros": "1921374" },
"searchQuery": "alternators" }, { "keywordMetrics": { "competition": "HIGH",
"monthlySearchVolumes": [ { "month": "JULY", "year": "2021", "monthlySearches":
"480" }, { "month": "AUGUST", "year": "2021", "monthlySearches": "320" }, {
"month": "SEPTEMBER", "year": "2021", "monthlySearches": "260" }, { "month":
"OCTOBER", "year": "2021", "monthlySearches": "320" }, { "month": "NOVEMBER",
"year": "2021", "monthlySearches": "260" }, { "month": "DECEMBER", "year":
"2021", "monthlySearches": "260" }, { "month": "JANUARY", "year": "2022",
"monthlySearches": "480" }, { "month": "FEBRUARY", "year": "2022",
"monthlySearches": "320" }, { "month": "MARCH", "year": "2022",
"monthlySearches": "390" }, { "month": "APRIL", "year": "2022",
"monthlySearches": "390" }, { "month": "MAY", "year": "2022",
"monthlySearches": "390" }, { "month": "JUNE", "year": "2022",
"monthlySearches": "320" } ], "avgMonthlySearches": "320", "competitionIndex":
"96", "lowTopOfPageBidMicros": "1348721", "highTopOfPageBidMicros": "3885217"
}, "searchQuery": "car batteries perth" }, { "keywordMetrics": { "competition":
"HIGH", "monthlySearchVolumes": [ { "month": "JULY", "year": "2021",
"monthlySearches": "210" }, { "month": "AUGUST", "year": "2021",
"monthlySearches": "210" }, { "month": "SEPTEMBER", "year": "2021",
"monthlySearches": "210" }, { "month": "OCTOBER", "year": "2021",
"monthlySearches": "140" }, { "month": "NOVEMBER", "year": "2021",
"monthlySearches": "110" }, { "month": "DECEMBER", "year": "2021",
"monthlySearches": "70" }, { "month": "JANUARY", "year": "2022",
"monthlySearches": "90" }, { "month": "FEBRUARY", "year": "2022",
"monthlySearches": "140" }, { "month": "MARCH", "year": "2022",
"monthlySearches": "140" }, { "month": "APRIL", "year": "2022",
"monthlySearches": "140" }, { "month": "MAY", "year": "2022",
"monthlySearches": "170" }, { "month": "JUNE", "year": "2022",
"monthlySearches": "170" } ], "avgMonthlySearches": "140", "competitionIndex":
"100", "lowTopOfPageBidMicros": "461794", "highTopOfPageBidMicros": "1554650"
}, "searchQuery": "driving lights" } ] }
----------------END API CALL----------------
{
"Metrics": [{
"SearchQuery": "alternators",
"HasSearchQuery": true,
"CloseVariants": [],
"KeywordMetrics": {
"AvgMonthlySearches": 590,
"HasAvgMonthlySearches": true,
"MonthlySearchVolumes": [{
"Year": 2021,
"HasYear": true,
"Month": 8,
"MonthlySearches": 720,
"HasMonthlySearches": true
}, {
"Year": 2021,
"HasYear": true,
"Month": 9,
"MonthlySearches": 720,
"HasMonthlySearches": true
}, {
"Year": 2021,
"HasYear": true,
"Month": 10,
"MonthlySearches": 590,
"HasMonthlySearches": true
}, {
"Year": 2021,
"HasYear": true,
"Month": 11,
"MonthlySearches": 590,
"HasMonthlySearches": true
}, {
"Year": 2021,
"HasYear": true,
"Month": 12,
"MonthlySearches": 590,
"HasMonthlySearches": true
}, {
"Year": 2021,
"HasYear": true,
"Month": 13,
"MonthlySearches": 590,
"HasMonthlySearches": true
}, {
"Year": 2022,
"HasYear": true,
"Month": 2,
"MonthlySearches": 720,
"HasMonthlySearches": true
}, {
"Year": 2022,
"HasYear": true,
"Month": 3,
"MonthlySearches": 590,
"HasMonthlySearches": true
}, {
"Year": 2022,
"HasYear": true,
"Month": 4,
"MonthlySearches": 590,
"HasMonthlySearches": true
}, {
"Year": 2022,
"HasYear": true,
"Month": 5,
"MonthlySearches": 480,
"HasMonthlySearches": true
}, {
"Year": 2022,
"HasYear": true,
"Month": 6,
"MonthlySearches": 720,
"HasMonthlySearches": true
}, {
"Year": 2022,
"HasYear": true,
"Month": 7,
"MonthlySearches": 590,
"HasMonthlySearches": true
}
],
"Competition": 2,
"CompetitionIndex": 23,
"HasCompetitionIndex": true,
"LowTopOfPageBidMicros": 406376,
"HasLowTopOfPageBidMicros": true,
"HighTopOfPageBidMicros": 1921374,
"HasHighTopOfPageBidMicros": true,
"AverageCpcMicros": 0,
"HasAverageCpcMicros": false
}
}, {
"SearchQuery": "car batteries perth",
"HasSearchQuery": true,
"CloseVariants": [],
"KeywordMetrics": {
"AvgMonthlySearches": 320,
"HasAvgMonthlySearches": true,
"MonthlySearchVolumes": [{
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"HasYear": true,
"Month": 8,
"MonthlySearches": 480,
"HasMonthlySearches": true
}, {
"Year": 2021,
"HasYear": true,
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"MonthlySearches": 320,
"HasMonthlySearches": true
}, {
"Year": 2021,
"HasYear": true,
"Month": 10,
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}, {
"Year": 2021,
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"Month": 11,
"MonthlySearches": 320,
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}, {
"Year": 2021,
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}, {
"Year": 2021,
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"Month": 13,
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"HasMonthlySearches": true
}, {
"Year": 2022,
"HasYear": true,
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"MonthlySearches": 480,
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}, {
"Year": 2022,
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"MonthlySearches": 320,
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}, {
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}, {
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}, {
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"MonthlySearches": 390,
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}, {
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"Month": 7,
"MonthlySearches": 320,
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}
],
"Competition": 4,
"CompetitionIndex": 96,
"HasCompetitionIndex": true,
"LowTopOfPageBidMicros": 1348721,
"HasLowTopOfPageBidMicros": true,
"HighTopOfPageBidMicros": 3885217,
"HasHighTopOfPageBidMicros": true,
"AverageCpcMicros": 0,
"HasAverageCpcMicros": false
}
}, {
"SearchQuery": "driving lights",
"HasSearchQuery": true,
"CloseVariants": [],
"KeywordMetrics": {
"AvgMonthlySearches": 140,
"HasAvgMonthlySearches": true,
"MonthlySearchVolumes": [{
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"HasYear": true,
"Month": 8,
"MonthlySearches": 210,
"HasMonthlySearches": true
}, {
"Year": 2021,
"HasYear": true,
"Month": 9,
"MonthlySearches": 210,
"HasMonthlySearches": true
}, {
"Year": 2021,
"HasYear": true,
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}, {
"Year": 2021,
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"Month": 11,
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}, {
"Year": 2021,
"HasYear": true,
"Month": 12,
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"HasMonthlySearches": true
}, {
"Year": 2021,
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"Month": 13,
"MonthlySearches": 70,
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}, {
"Year": 2022,
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"Month": 2,
"MonthlySearches": 90,
"HasMonthlySearches": true
}, {
"Year": 2022,
"HasYear": true,
"Month": 3,
"MonthlySearches": 140,
"HasMonthlySearches": true
}, {
"Year": 2022,
"HasYear": true,
"Month": 4,
"MonthlySearches": 140,
"HasMonthlySearches": true
}, {
"Year": 2022,
"HasYear": true,
"Month": 5,
"MonthlySearches": 140,
"HasMonthlySearches": true
}, {
"Year": 2022,
"HasYear": true,
"Month": 6,
"MonthlySearches": 170,
"HasMonthlySearches": true
}, {
"Year": 2022,
"HasYear": true,
"Month": 7,
"MonthlySearches": 170,
"HasMonthlySearches": true
}
],
"Competition": 4,
"CompetitionIndex": 100,
"HasCompetitionIndex": true,
"LowTopOfPageBidMicros": 461794,
"HasLowTopOfPageBidMicros": true,
"HighTopOfPageBidMicros": 1554650,
"HasHighTopOfPageBidMicros": true,
"AverageCpcMicros": 0,
"HasAverageCpcMicros": false
}
}
],
"AggregateMetricResults": null
}
