Hi there!

We heavily use this feature in order to be able to stop serving stale data
to ETAs:

When we push a new value, our algorithm determines the expiration date of
the given value and sets the End Date, allowing us to stop serving this
piece of information to the ad if no other immediate update value is
available.

Without this feature, we will need to constantly query the customizer data
to determine if the data is no longer useful and remove the values, which
we believe to be inefficient in the long run.

Please let me know if you need more information.

On Fri, May 27, 2022 at 8:05 AM Google Ads API Forum Advisor
<adsapi@forumsupport.google> wrote:

> Hi Anahi,
>
> Thank you for the reply. As mentioned by my colleague a specific feature
> should be available in the UI first before it is available in the API. With
> this, since you mentioned that this is not available on the UI then we will
> be needing your use case why you need this feature in the API. So that I
> can raise a feature request to my team, subject for review, with the use
> case that you will  provide.
>
> Best regards,
> [image: Google Logo]
> Jinky
> Google Ads API Team
>
>
> ref:_00D1U1174p._5004Q2ZLSla:ref
>


-- 
*Anahí Martínez*
Senior Software Engineer
-----------------------

25 SE 2nd Ave., Suite 900
Miami, FL 33131 USA
main:+1 (305) 375-0045
EveryMundo.com <http://www.everymundo.com/#whoweare>


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