Hello Simba,

Thank you for reaching out. The NOT_ADS_USER error usually occurs when the 
login user account / email address used to generate the OAuth Credentials is 
not associated with any Google Ads account.

Could you please confirm if you’ve indeed followed every step of the guide, 
specifically the prerequisites?  If your service account has been correctly 
configured, please provide the complete request and response logs with request 
ID where you have encountered an error as well as the user account/email 
address that you're trying to set up so I can better investigate your concern.

However, kindly note that we strongly recommend using OAuth2 installed app or 
web flows instead of service accounts unless you need domain-specific features 
(for example, impersonation). OAuth2 installed application and web flows 
require user interaction only once, when access to the account is granted. You 
need to implement the code set up on your end to make calls using service 
accounts.

Reminder: Share your feedback about the Google Ads (AdWords) API! Take the 2021 
Google Ads API and AdWords API Annual Survey

Best regards,

Jakeia Sabrina
Google Ads API Team
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