Hi Filip,

Thank you for your follow up, our team would be happy to help. You may refer to 
my responses below :

1. Exclude certain Criterion via API?

You can CREATE the AdGroupCriterion with the negative=true, if you wish to 
initially exclude a specific criterion.

2. Re-include that Criterion via API?

If by re-include what you meant is to target the initially excluded the 
criterion, you will first need to perform a REMOVE operation for the excluded 
criterion. You can then CREATE that criterion again, with the same details, but 
now with negative=false.

Best regards,


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Google Ads API Team
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