Hi All,
I'm using the Ads API to pull performance data (e.g., impressions, clicks,
cost, etc.). When I retrieve the data using the keyword_view the
impressions and cost metrics in particular are greater than what is
returned using the search_term_view for the same time period. I've included
the query language and a portion of the data in the samples below. Any
insights would be appreciated. Thanks.
Scott
*Keyword View*
SELECT
campaign.name,
ad_group.name,
ad_group_criterion.keyword.text,
ad_group_criterion.keyword.match_type,
metrics.impressions,
metrics.clicks,
metrics.cost_micros,
metrics.conversions,
metrics.conversions_value,
ad_group_criterion.quality_info.quality_score,
ad_group_criterion.quality_info.search_predicted_ctr,
ad_group_criterion.quality_info.post_click_quality_score,
ad_group_criterion.quality_info.creative_quality_score
FROM keyword_view
WHERE
segments.date BETWEEN "{:s}" AND "{:s}"'''.format(start, end)
Campaign Ad Group Impressions Clicks Cost
Conversions
Search - Predictive Group 1 67 5 54.15
0.0
Search - Predictive Group 2 109 3 47.40
1.0
Search - Predictive Group 3 159 7 55.84
4.0
Search - Predictive Group 4 33 0 0.00
0.0
Search Term View
SELECT
search_term_view.search_term,
segments.keyword.info.text,
metrics.impressions,
metrics.clicks,
metrics.cost_micros,
metrics.conversions,
metrics.conversions_value,
campaign.name,
campaign.advertising_channel_type,
ad_group.name,
search_term_view.status
FROM search_term_view
WHERE
segments.date BETWEEN "{:s}" AND "{:s}"'''.format(first, last)
Campaign Ad Group Impressions Clicks Cost Conversions
Search - Predictive Group 1 19 2 30.68
0.0 0.0
Search - Predictive Group 2 40 1 24.78
0.0 0.0
Search - Predictive Group 3 75 6 47.73
2.0 200.0
Search - Predictive Group 4 11 0 0.00
0.0 0.0
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