Hi there,

Smart Display campaigns use target CPA, Maximize Conversions, and target ROAS 
focusing on conversions. Without conversions data you can use a regular 
Responsive Display Ad.

I tried the sample in my test account that has a conversion tracker set up and 
it created a Smart Display Ad. You need tracking for Smart display ads to work 
as described in product support by Create and manage Smart Display campaigns - 
"Make sure that you’ve set up conversion tracking and that you meet the 
conversion-based eligibility requirements".

We have a conversions guide.

Regards,

Aryeh Baker
Google Ads API Team
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