Hi,

Thank you for your follow up. You may refer to my responses below :

Scenario 1 :
when we access into google ads and select any of the below goals like 
sales,lead ,web traffic or brand awareness and went into selecting Search or 
Display ,sometimes a pop-up message saying "To start tracking conversions ,you 
need to put this conversion tag in the website "[Plz refer to the attached 
image ]

Scenario 2  :
when we access into google ads and select any of the below goals like 
sales,lead ,web traffic or brand awareness and went into selecting Search or 
Display ,the pop-up message mentioned above does not comes up for some reason ..

For the above items, since you are encountering the issues via the Google Ads 
UI, I would recommend that you reach out to the Google Ads Product Support team 
instead, via this link, since the UI and its settings are more related to their 
expertise.

Its not only the app -installs conversion i have asked for , Actually We need 
Goals conversions on brand awareness, app-install ,web traffic ,sales ,leads  
.Is it  like we can do that through Google Ads api  or it can be only done 
through manual process ?

For this item, you can check out our conversion management guide for more 
information on the scope of what you can implement via the Google Ads API. 
However, so that our team may also further check on our end, and verify the 
features you are referring to, could you provide to us any reference 
documentation or Google Ads UI screenshots showing the following :

Goals conversions on brand awareness
web traffic
sales
leads

Best regards,

Peter Laurence Napa Oliquino
Google Ads API Team
ref:_00D1U1174p._5004Q2LoW3Z:ref

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