Hi Zachary,

Thank you for your questions.

Regarding costs, there is currently no cost required to use the Google Ads API. 
You can check out our quickstart guide for more information on the requirements 
(setup) to use the said API, such as acquiring a developer token.

As for limits or "costs" (system usage) that you need to keep in mind, you may 
check out the below relevant documentation :

Rate sheet
Rate limits
API limits and quotas
System limits

I hope this helps and if you have additional clarifications, please write back 
and we'll be happy to assist you.

Best regards,

Peter Laurence Napa Oliquino
Google Ads API Team
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