Hi Jonathan,

Thank you for your email and also to Alon for your input.

To answer Jonathan's concerns, you may refer below :

1. Do we only need to create a single developer token for multiple 
users/accounts?

A developer token can be shared internally. However, if multiple users will be 
utilizing the token, you may need to take note of the quotas and limits 
regarding usage as discussed in our rate sheet and rate limits guide.

2. And do we have to be the manager account for the user's account in order to 
read their Ads data via or is there a alternative way to ask their permission 
without being the manager account?

We only need to read the data, we don't need to manage their ads.

So ideally we'd like to be able to ask the user to grant us read access to 
their Google Ads data using an auth flow but not requiring them to let us be 
managers of their account.

Being a MCC level user is not required if you would only be making read 
requests on specific accounts. What you will need to do, is add a user/email 
address into those Google Ads accounts you will be generating reports for. Then 
you will need to generate your own set of OAuth2 credentials. User access 
levels can also be managed as discussed in this article. The access level 
granted for those users should also be the level of access you can be permitted 
for your API requests.

However, developer token usage can also be modified as discussed here.

I hope this helps. If you have additional clarifications, please let me know.

Best regards,

Peter Laurence Napa Oliquino
Google Ads API Team
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