Hello everyone,
I'm having some trouble with broad matches and keyword order. I'm getting
the information from here
<https://support.google.com/google-ads/answer/2497828> and here
<https://support.google.com/google-ads/answer/2497702>
My understanding is that broad matching also accounts for order variations,
under some circumstances. For example in the answer about broad match
modifier it's clearly stated that: "*Because modified broad match keywords
will already capture searches that are close variations of your plussed
terms, there's no need to build out multiple variations like +red
+shoe and +red +shoes and +shoe +red*"
When I'm using the v6 API, I'm not always able to replicate this behavior.
I'm always using match_types.*BROAD*.
1. with *two* keywords ('*louis*' and *vuitton*'): good!
when getting generate_historical_metrics, with KeywordPlanAdGroupKeyword
provided in *both* orders, the result correctly merges the two orders, with
or without the broad match operator (+).
[...] avg_monthly_searches: 550000 competition_index: 95
low_top_of_page_bid_micros: 29729 high_top_of_page_bid_micros: 39638 }
close_variants: "*+vuitton +louis*" search_query: "*louis vuitton*"
[...] avg_monthly_searches: 550000 competition_index: 95
low_top_of_page_bid_micros: 29729 high_top_of_page_bid_micros: 39638 }
close_variants: "*vuitton louis*" search_query: "*louis vuitton*"
Also the volumes match, which is nice and comfortable.
2. with *three keywords *('*louis*', *vuitton*' and '*uomo*'): not that
good.
when getting generate_historical_metrics, with KeywordPlanAdGroupKeyword
provided in *all* orders, the result are never merged, with or without the
broad match operator (+), and the volumes are provided separately for each
order. This somewhat conflicts with the documentation.
[...]avg_monthly_searches: 3600 competition_index: 100
low_top_of_page_bid_micros: 198195 high_top_of_page_bid_micros: 200046 }
search_query: "*louis vuitton uomo*" }
metrics { search_query: "*louis uomo vuitton*" }
metrics { search_query: "*vuitton louis uomo*" }
metrics { search_query: "*vuitton uomo louis*" }
[...]avg_monthly_searches: 90 competition_index: 99
low_top_of_page_bid_micros: 198206 high_top_of_page_bid_micros: 200046 }
search_query: "*uomo louis vuitton*" }
metrics { search_query: "*uomo vuitton louis*" }
Also in this case, when the broad match operator (+) is provided, is not
returned in the results (neither as a close variant nor in the query).
Has anyone had experience or thoughts or additional information about this
behavior?
All the best
cb
--
--
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~
Also find us on our blog:
https://googleadsdeveloper.blogspot.com/
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~
You received this message because you are subscribed to the Google
Groups "AdWords API and Google Ads API Forum" group.
To post to this group, send email to adwords-api@googlegroups.com
To unsubscribe from this group, send email to
adwords-api+unsubscr...@googlegroups.com
For more options, visit this group at
http://groups.google.com/group/adwords-api?hl=en
---
You received this message because you are subscribed to the Google Groups
"AdWords API and Google Ads API Forum" group.
To unsubscribe from this group and stop receiving emails from it, send an email
to adwords-api+unsubscr...@googlegroups.com.
To view this discussion on the web visit
https://groups.google.com/d/msgid/adwords-api/9069895e-e482-4500-8191-886ae8e619e3n%40googlegroups.com.
