Hi Nirmita, thanks for the response. However, while I am able to query the
ad_group_ad resource to get details about the configuration of the
responsive ad (such as the list of image assets, the list of headlines,
etc), I am only able to get aggregate metrics (clicks, impressions, etc)
about the overall ad -- not broken down by image or headline.
For example, I tried the following query:
SELECT
ad_group_ad.ad.responsive_display_ad.descriptions,
metrics.impressions
FROM ad_group_ad
WHERE ad_group_ad.ad.type = RESPONSIVE_DISPLAY_AD
In this case I got a response such as this (I have tweaked the values to
simplify and to not reveal any information. Also I have converted the
result to JSON):
{
"metrics": {
"impressions": {
"value": 24480
}
},
"ad_group_ad": {
"resource_name":
"customers/9876543210/adGroupAds/1234567890~234567890123",
"ad": {
"responsive_display_ad": {
"descriptions": [
{
"text": {
"value": "Buy our new product!"
}
},
{
"text": {
"value": "Want to buy our new product?"
}
}
]
},
"resource_name": "customers/9876543210/ads/234567890123"
}
}
}
Note that there is only one metric value reported, even though there are
two variations of the description. Is there a way (e.g. a segment?) for
the API to break down the "impressions" metric based on which description
was shown to the user?
thanks,
mcb
On Wednesday, August 5, 2020 at 12:37:35 PM UTC-7 adsapiforumadvisor wrote:
> Hi Michael,
>
> Thanks for reaching out. With regards to your concern, You can use the
> ad_group_ad
> <https://developers.google.com/google-ads/api/fields/v3/ad_group_ad> report
> to get the metrics (clicks, impressions, etc) for each combination of
> image, headline, description. You can find more information here
> <https://developers.google.com/google-ads/api/docs/responsive-display-ads/get-responsive-display-ads>
> about
> retrieving responsive display ads.
>
> Let me know if you have any question.
>
> Thanks,
> Nirmita Patel Google Ads Team
>
>
>
> ref:_00D1U1174p._5004Q23HnyT:ref
>
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