Do I have a full capability to create ads in any format as I want? How 
about adding keywords for search campaign? Custom intent and affinity 
audiences? Ad placements? Bidding strategies?

Which ad formats do you think are are the best choice to serve through this 
API? My opinion is Google Shopping Ads and Dynamic Search Ads. They don’t 
require that much from the client to do.

Other ad formats are better to be offered as an expert service because they 
require more planning.

Do you agree?

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