I read the section "Add a negative campaign criterion" and knows how to do 
it. Although you mentioned that we can't add a negative keyword at the 
account level, I also noticed there is a section called "Add negative 
criteria to a customer" and it seems that I can do a very similar job just 
as how it is done at campaign-level (set the criterion to a "KEYWORD" 
type). So I'm a little confused why we can't negatively target a keyword at 
the account level.
Besides, what is the right way to "Add a negative keyword at the account 
level" (like creating some kind of negative keywords list and apply to 
every campaign ? )

Thank you for your explanation.

On Thursday, February 6, 2020 at 7:24:41 AM UTC-8, adsapiforumadvisor wrote:
>
> Hi Zimu,
>
> Thank you for reaching out. You are correct that you can use the 
> CampaignCriterionService 
> <https://developers.google.com/adwords/api/docs/reference/v201809/CampaignCriterionService>
>  
> to create a NegativeCampaignCriterion 
> <https://developers.google.com/adwords/api/docs/reference/v201809/CampaignCriterionService.NegativeCampaignCriterion>
>  
> of type keyword 
> <https://developers.google.com/adwords/api/docs/reference/v201809/CampaignCriterionService.Keyword>
>  to add 
> a negative keyword to the campaign. However, you can't negatively target a 
> keyword at the account level. Please see this Java example 
> <https://developers.google.com/adwords/api/docs/samples/java/targeting#add-targeting-criteria-to-a-campaign>
>  
> (also available in other languages) and go to the section "Add a negative 
> campaign criterion." to see how to add a negative keyword.
>
> Regards,
> Mitchell
> Google Ads API Team
>
> ref:_00D1U1174p._5001UV05H5:ref
>

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