Hi Kavitha,

In order to create the custom intent audience, you must first create a custom 
user list using AdWordUserListService. The name that you give the user list 
will be the text that shows up in the field that you were asking about. Also, 
the ID you pass will be the ID of the custom user list you created. The UI 
equivalent is going to Tools & Settings -> Audience Manager if you would like 
to try it out in the UI first (the ID to pass to the criterion will be the list 
ID).

Regards,
Anthony
Google Ads API Team
ref:_00D1U1174p._5001UKMjKs:ref

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