Sorry for "warming up" an older thread, but 
1) the answers presented didn't really help to solve the question, and you 
should know this: imagine a scenario with 100 calls on a day on 10 
criteria. The Call Metrics Call Detail Report only give the adgroup level 
for each call while the Criteria Performance Report gives you conversion 
information (-> all calls longer than a defined time) per keyword. But 
there's no way to "mix and match" these two reports except random 
assignments.
2) I see nowadays a keyword attribution in the Ads GUI for the call details 
which must be pretty new.
So I think it's a fair question from me if and when this new call detail 
attribution level will be available in the Call Metrics Call Details 
Report, since our customers want this in our application which optimizes 
criteria bids.

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  • Re: How... Alexander Nitschke
    • RE... googleadsapi-forumadvisor via AdWords API and Google Ads API Forum

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