Hello Chirag,
You may use the Criteria Performance Report
<https://developers.google.com/adwords/api/docs/appendix/reports/criteria-performance-report#bidmodifier>
which
will return the stats are the ad group criteria level, one row per ad group
and criteria combination by using the BidModifier
<https://developers.google.com/adwords/api/docs/appendix/reports/criteria-performance-report#bidmodifier>
field.
Please make sure to set the includeZeroImpressions
<https://developers.google.com/adwords/api/docs/guides/zeroimpression-structure-reports#including_zero_impressions>
field
to true to make sure that the bid values are returned even when the
impressions count is zero. You can also use the individual reports like the
Age
Range Performance Report
<https://developers.google.com/adwords/api/docs/appendix/reports/age-range-performance-report#bidmodifier>
and Gender Performance Report
<https://developers.google.com/adwords/api/docs/appendix/reports/gender-performance-report#bidmodifier>
to
pull the Age and Gender demographics bid modifier data. Based on this
article
<https://support.google.com/adwords/answer/2580383?hl=en&co=ADWORDS.IsAWNCustomer=false>
Household
Income is only supported for Video Campaigns in the old UI and it is
supported for Display, Search and Video campaigns in the New UI. In your
case, if you don't have any video campaigns you may not see the income
range metrics. Could you please give this a try and let me know if you have
any questions?
Thanks,
Bharani, AdWords API Team
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https://developers.google.com/adwords/api/community/
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