Hi Bharani,

Apologies for the delay in responding - I've been away - and thanks for 
your reply.

When your guidance says: 

> The values returned will always reflect the current state of the account, 
> ignoring the timespan of the report. 
>
I had taken this to mean that if the attribute value has changed, the 
current value will be returned instead of the value at the time - so if I 
changed the match type, and then queried performance data for last week - 
the current match type will be returned along with that historical 
performance data.

What you're saying is that if I pause a keyword, then I simply won't be 
able to recover historical performance data for that keyword from when it 
was active. Are you sure? I can get keyword performance reports that bring 
back data on keywords that are not currently active...

Cheers,
Tom

On Friday, 21 September 2018 19:42:08 UTC+1, Bharani Cherukuri (AdWords API 
Team) wrote:
>
> Hello Tom, 
>
> I see that you're segmenting the report by Date, which will group the 
> keywords based on the date. However, few fields (Id, Criteria, 
> KeywordMatchType) in the report query are of the type Attribute. This type 
> will return the current state of the account, ignoring the timespan of the 
> report. This means, irrespective of the date range, the attributes will 
> always return the current keywords that are active in the account. Please 
> check this guide 
> <https://developers.google.com/adwords/api/docs/appendix/reports#field-attributes>
>  for 
> more information. 
>
> Let me know if you have any other questions. 
>
> Regards,
> Bharani, AdWords API Team
>
> On Friday, September 21, 2018 at 6:54:31 AM UTC-4, tom.wa...@raisingit.com 
> <javascript:> wrote:
>>
>> Hi everyone,
>>
>> I am accessing the Keyword Performance Report via the API (in Python3, 
>> using the standard libraries) and I'm making two separate requests, one to 
>> bring back a list of all my active (/enabled/eligible) keywords, and 
>> another to pull performance data for those keywords. I do this because the 
>> performance report returns data on inactive keywords that I want to filter 
>> out.
>>
>> I'm puzzled because some active keywords are not being returned in the 
>> keyword performance report. According to this advice [
>> https://support.google.com/google-ads/answer/2404039?hl=en-GB] the 
>> performance report will exclude keywords that got no impressions, but I see 
>> plenty of keywords with zero impressions that *are* returned in the 
>> keyword performance report. So why are the keywords missing from the 
>> performance report?
>>
>> Here is the code snippet I use to access the (live) status data:
>>
>> def getKeywordStatusReport(client):
>>     # Initialize appropriate service.
>>     report_downloader = client.GetReportDownloader(version="v201806")
>>
>>
>>     # Create report query.
>>     report_query = (adwords.ReportQueryBuilder()
>>                   .Select("ExternalCustomerId", "CampaignId", "AdGroupId"
>> , "Id", "Criteria",
>>                           "KeywordMatchType", "CampaignStatus", 
>> "AdGroupStatus", "Status")
>>                   .From("KEYWORDS_PERFORMANCE_REPORT")
>>                   .Where("Status").EqualTo("ENABLED")
>>                   .Where("AdGroupStatus").EqualTo("ENABLED")
>>                   .Where("CampaignStatus").EqualTo("ENABLED")
>>                   .Build())
>>
>> And the bit I use (the following day) to access the performance data:
>>
>> def getKeywordPerformanceReport(client):
>>     # Initialize appropriate service.
>>     report_downloader = client.GetReportDownloader(version="v201806")
>>
>>
>>     # Create report query.
>>     report_query = (adwords.ReportQueryBuilder()
>>                   .Select("ExternalCustomerId", "CampaignId", "AdGroupId"
>> , "Id", "Criteria",
>>                           "KeywordMatchType", "Clicks", "Impressions", 
>> "Cost", "Conversions", "Date")
>>                   .From("KEYWORDS_PERFORMANCE_REPORT")
>>                   .During("YESTERDAY")
>>                   .Build())
>>
>> Why would this second query fail to return data on keywords that were 
>> active the previous day?
>>
>> Cheers,
>> Tom
>>
>

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