Hi Andrew

AdWords API uses a Token Bucket <http://en.wikipedia.org/wiki/Token_bucket> 
algorithm to meter the requests and determine the queries per second (QPS) 
rate. This is intended to prevent malicious or out-of-control software from 
overwhelming the AdWords API servers and affecting other users. The rate 
limits can fluctuate based on different variables, including server load. 
Hence, we don't recommend a fixed Queries Per Second (QPS) limit. It's 
extremely important to understand how to handle RateExceededError, and 
develop your software with rate limits in mind. Our recommendation is to 
check the throttling mechanisms 
<https://developers.google.com/adwords/api/docs/guides/rate-limits#take_control>
 
suggested in the guide to control and handle the rate limit errors. 

It is possible to keep a track of the operational limits (with DEVELOPER 
scope). You will be able to calculate the API operations using the 
guidelines provided here 
<https://developers.google.com/adwords/api/docs/ratesheet#api-operations>. 
The rate limit with ACCOUNT scope, can only be handled by slowing down.

Thanks,
Milind, AdWords API Team

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  • ... andrew . ellison
    • ... 'Milind Sankeshware (AdWords API Team)' via AdWords API and Google Ads API Forum
    • ... andrew . ellison
    • ... 'Milind Sankeshware (AdWords API Team)' via AdWords API and Google Ads API Forum

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