Hello, Please find my response below:
Calculate the cost per acquisition of a customer Target CPA <https://support.google.com/adwords/answer/6268632> is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost per acquisition (CPA) you set. You can use CampaignService.get() <https://developers.google.com/adwords/api/docs/reference/v201802/CampaignService#get> to retrieve the targetCpa <https://developers.google.com/adwords/api/docs/reference/v201802/CampaignService.TargetCpaBiddingScheme#targetcpa> bids or CampaignService.mutate() <https://developers.google.com/adwords/api/docs/reference/v201802/CampaignService#mutate> to override the existing bids. If your concern is different, could you please elaborate? Tie clicks and impressions to a unique customer to be used for multi-channel attribution The Click Performance Report <https://developers.google.com/adwords/api/docs/appendix/reports/click-performance-report> aggregates statistics at each click level and includes both valid and invalid clicks for the client customer Id specified in the request header. The ClickType <https://developers.google.com/adwords/api/docs/appendix/reports/all-reports#clicktype> field is used to get the breakdown of how often the ad was served with that click type. Since ads can serve with multiple click types, impressions may be double counted and the totals may not be accurate. The clicks <https://developers.google.com/adwords/api/docs/appendix/reports/all-reports#clicks> metrics on the other hand will match the total number of clicks. If a user clicks on a particular ad impression multiple times, those clicks will be associated with only one GCLID and the landing page visits for the exact same impression also will share the same GCLID. You may refer to this blog post <http://www.google.com/url?q=http%3A%2F%2Fgoogleadsdeveloper.blogspot.com%2F2016%2F10%2Fgoogle-click-id-gclid-will-now-be.html&sa=D&sntz=1&usg=AFQjCNFtxmy7q4JsLqbGPGACqJWoEjWOmQ> for more information. Let me know if you have any other questions. Regards, Bharani, AdWords API Team -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at https://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/8e796ce3-cc53-4954-a188-4ded40626e66%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.
