Hi Gary, As you can see in this table <https://developers.google.com/adwords/api/docs/appendix/criteria-usage>, the Gender <https://developers.google.com/adwords/api/docs/reference/v201802/AdGroupCriterionService.Gender> criterion can be targeted or excluded in the ad group level. And yes, by default, all genders are targeted. If your goal is to target the male gender <https://developers.google.com/adwords/api/docs/appendix/codes-formats#genders> only, then use the BiddableAdGroupCriterion <https://developers.google.com/adwords/api/docs/reference/v201802/AdGroupCriterionService.BiddableAdGroupCriterion> instead. Using the NegativeAdGroupCriterion <https://developers.google.com/adwords/api/docs/reference/v201802/AdGroupCriterionService.NegativeAdGroupCriterion> would mean that all genders (e.g. Male and Undetermined) are targeted except the specific gender (e.g. Female) you included in your request.
Let me know if you have further clarifications. Thanks, Vincent AdWords API Team -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at https://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/166a8879-85b6-4ff0-bd1e-376f9baf7350%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.
