Hi Sreelakshmi,

thank you very much for your quick answer, especially for linking to the 
code sample!

My problem is, that there is also a limit on NegativeCampaignCriterion of 
only 10k. https://support.google.com/adwords/answer/6372658?hl=en is 
stating "10,000 negative keywords per campaign", I assume that this limit 
holds also for negative placements. Am I right with this assumption, or 
should the number of excluded placements per campaign be unlimited?
If I am right, is there any way to exclude more than 10k entities per 
campaign while having more than 20 campaigns in the account?

Thank you ever so much for your help!
Jonathan 

On Wednesday, March 14, 2018 at 5:02:03 PM UTC+1, Sreelakshmi Sasidharan 
(AdWords API Team) wrote:
>
> Hi Jonathan,
>
> The shared sets 
> <https://developers.google.com/adwords/api/docs/guides/negative-keywords-shared-sets#shared_sets>
>  are 
> typically recommended if you have a set of keywords/placements that gives 
> you unwanted impressions or clicks across multiple campaigns. In this case 
> you would create a shared set with these keywords and apply them across 
> multiple campaigns. Since you are not reusing the same set of keywords 
> across multiple campaigns, you could just add them as a 
> NegativeCampaignCriterion 
> <https://developers.google.com/adwords/api/docs/reference/v201802/CampaignCriterionService.NegativeCampaignCriterion>
>  on 
> the campaign directly using the CampaignCriterionService 
> <https://developers.google.com/adwords/api/docs/reference/v201802/CampaignCriterionService>.
>  
> Please check this example 
> <https://developers.google.com/adwords/api/docs/samples/python/targeting#add-targeting-criteria-to-a-campaign>
>  for 
> code sample. 
>
> As you observed, there is an account limit 
> <https://support.google.com/adwords/answer/6372658?hl=en> of 20 shared 
> negative keyword lists per account and there is no alternative to adding 
> the shared set to the Account. Please let me know if you have additional 
> questions. 
>
> Thanks,
> Sreelakshmi, AdWords API Team
>

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