Hi Kendan, As Matt explained, to apply bid adjustments to the age/gender, you can use AdGroupCriterionService <https://developers.google.com/adwords/api/docs/reference/latest/AdGroupCriterionService> and set the bidModifier <https://developers.google.com/adwords/api/docs/reference/v201710/AdGroupCriterionService.BiddableAdGroupCriterion#bidmodifier> attribute with the adjustment. The guide <https://developers.google.com/adwords/api/docs/guides/bidding#bid_modifiers> on bid modifiers explains that in detail. Please give that a try and let us know if you face any issues.
Matt, Thanks a lot for pointing out the broken link. I'll inform the team to get that fixed. Thanks, Sreelakshmi, AdWords API Team -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at https://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/d7298499-52aa-43be-8c11-daf28c718927%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.