Hi Jose, 

AdWords API can be used to create Campaigns similar to how AdWords UI does, 
but programmatically. It may look like the Campaigns created via API take 
longer to complete the "learning" phase as compared to Campaigns created in 
the UI. It'll take AdWords a while to adjust bids for newly created 
Campaigns and Bidding strategies. Changing bid strategy settings may also 
prolong the learning period or prevent AdWords from accurately adjusting 
bids. Since the manually created campaigns were added via UI later on, they 
can leverage the performance from the learning phase of your other 
campaigns and thus seem like they are completing the learning phases faster 
as compared to campaigns created via API. Please see this guide 
<https://support.google.com/adwords/answer/6263057> for more details on 
bidding strategy statuses. This guide 
<http://services.google.com/fh/files/helpcenter/aw_search_automated_bidding_guide.pdf>
 provides 
more details on automated bidding in AdWords.

If you don't set the target spend amount, AdWords will attempt to use the 
remaining daily budget of the campaign using this bid strategy. Please see 
this guide <https://support.google.com/adwords/answer/6268626> for an 
example on how targetSpend and daily budget are factored into automated 
bidding. 

Regards,
Shwetha, AdWords API Team.

-- 
-- 
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~
Also find us on our blog and Google+:
https://googleadsdeveloper.blogspot.com/
https://plus.google.com/+GoogleAdsDevelopers/posts
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~

You received this message because you are subscribed to the Google
Groups "AdWords API Forum" group.
To post to this group, send email to adwords-api@googlegroups.com
To unsubscribe from this group, send email to
adwords-api+unsubscr...@googlegroups.com
For more options, visit this group at
http://groups.google.com/group/adwords-api?hl=en
--- 
You received this message because you are subscribed to the Google Groups 
"AdWords API Forum" group.
To unsubscribe from this group and stop receiving emails from it, send an email 
to adwords-api+unsubscr...@googlegroups.com.
Visit this group at https://groups.google.com/group/adwords-api.
To view this discussion on the web visit 
https://groups.google.com/d/msgid/adwords-api/d53b5b42-a801-4f68-8dc0-f19b14f7def8%40googlegroups.com.
For more options, visit https://groups.google.com/d/optout.

Reply via email to