Hi,

the "Ad Content" column in Google Analytics contains the "first line of the 
ad" as per the documentation. In practice, for an ETA it would be the Headline 
1 field, whereas a Display Ad would show its Name field.

Hope this helps,
Dorian

On Friday, 18 August 2017 07:40:19 UTC+2, pramod niralakeri wrote:
>
> Thank you, but can at least explain it a bit? what its all about is, with 
> an example :) 
>
> On Friday, 18 August 2017 08:29:07 UTC+5:30, Peter Oliquino wrote:
>>
>> Hi Pramod,
>>
>> Thank you so much for sending the additional information. This field is 
>> currently not supported in any of the reports or services of the AdWords 
>> API. For your reference, all current supported report fields can be found 
>> here 
>> <https://developers.google.com/adwords/api/docs/appendix/reports/all-reports>
>>  and 
>> the fields that can be selected using the services can be found via this 
>> link 
>> <https://developers.google.com/adwords/api/docs/appendix/selectorfields>
>> . 
>>
>> If you wish to learn more about the Ad Content field, you may get in 
>> touch with the experts at the AdWords Community Forum 
>> <https://www.en.advertisercommunity.com/t5/Google-AdWords/ct-p/Google_AdWords#>
>>  for 
>> better assistance.
>>
>> Best regards,
>> Peter
>> AdWords API Team
>>
>

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