Hi Vincent,

Thank you for your reply. 

Just wanna be more clear, is it safe to assume that a campaign with a 
biddingStragegy=Manual_CPC and enhancedCpcEnabled=true is optimized for 
conversions by leveraging the advertiser tracking conversion data. And a 
campaign with a biddingStragegy=Enhanced_CPC is optimized for conversions 
*without *using advertiser tracking conversion data. Is that the main 
distinction? Thanks.

Best,
Anna

On Wednesday, August 16, 2017 at 10:19:18 PM UTC-7, Vincent Racaza (AdWords 
API Team) wrote:
>
> Hi Anna,
>
> Enhanced_CPC 
> <https://developers.google.com/adwords/api/docs/reference/v201708/BiddingStrategyService.EnhancedCpcBiddingScheme>
>  is 
> a type of bidding strategy that raises bids for clicks that seem more 
> likely to lead to a conversion. It also lowers them for clicks that seem 
> less likely to lead to conversion. While for Manual_CPC 
> <https://developers.google.com/adwords/api/docs/reference/v201708/BiddingStrategyService.ManualCpcBiddingScheme>,
>  
> it is a bidding strategy based on manual clicks where user pays per click. 
> If enhancedCpcEnabled 
> <https://developers.google.com/adwords/api/docs/reference/v201708/BiddingStrategyService.ManualCpcBiddingScheme#enhancedcpcenabled>
>  is 
> true, then it enables bids based on conversion optimizer data. You can 
> check here 
> <https://developers.google.com/adwords/api/docs/guides/bidding#strategy_types>
>  for 
> more information regarding bidding strategy types.
>
> In regards to how the Manual_CPC with enhancedCpcEnabled affect campaign 
> children entities, I would recommend you to post this concern in the AdWords 
> Community Forum 
> <https://www.en.advertisercommunity.com/t5/Google-AdWords/ct-p/Google_AdWords#>
>  as 
> this is more of a product level concern.
>
> Thanks,
> Vincent
> AdWords API Team
>

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