Hi, In AdWords UI, you can set the bid adjustment as described here <https://support.google.com/adwords/answer/6262954>. This guide <https://support.google.com/adwords/answer/2732132#eligibility> lists the bid adjustment eligibility for different campaign types. I would suggest that you reach out to AdWords support <https://support.google.com/adwords/answer/7217785> and the AdWords Community Forum <https://www.en.advertisercommunity.com/> for further clarifications about bid adjustments.
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