Hi Tim, FinalUrls can indeed be set at both the criterion (e.g. keyword) level and at the ad level <https://developers.google.com/adwords/api/docs/guides/upgraded-urls#supported_entities> separately. However, if for example your keyword and ad both have finalUrls, then the keyword's finalUrl will be prioritized. You may find out more about how finalUrls are used in this section <https://developers.google.com/adwords/api/docs/guides/upgraded-urls#which_final_url_is_used> of our Upgraded URLs <https://developers.google.com/adwords/api/docs/guides/upgraded-urls> guide. Let me know if this is what you're looking for.
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