Hi Kishore, I see that you have enabled Enhanced CPC <https://support.google.com/adwords/answer/2464964> for your campaign. This bid strategy looks for ad auctions that are more likely to lead to sales, and then raises your max CPC bid <https://support.google.com/adwords/bin/answer.py?answer=6326> up to 30% (after applying any bid adjustments you've set) to compete harder for those clicks. I would suggest that you check your bid adjustments <https://support.google.com/adwords/answer/2732132> which will impact the final bid amount for your criteria. If this doesn't help explain this scenario, I suggest that you post your query in the AdWords Community Forum <https://www.en.advertisercommunity.com/> as they are better equipped to answer your questions.
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