Our API integration involves displaying the change in impressions over 
time. We pull an AD_PERFORMANCE_REPORT for each active adgroup at 15 min. 
intervals, calculate the difference over time (by simple subtraction), and 
finally graph the results. We store the absolute counts at each time of 
refresh (not the relative difference). 

For multiple ad groups, there have been instances where the impressions 
count will actually decrease compared to its previous values. This decrease 
is observable in the stored Performance report (absolute) values and does 
not appear related to our change over time calculations. While this is an 
infrequent occurrence, it seems quite illogical, and I'm wondering a) 
whether this is a noted behavior for the reporting API, b) whether our 
stat-refresh interval must be extended to ensure accuracy. Indeed, the 
minimum granularity for impressions over time using the Adwords GUI is 
"daily"...

Thanks!

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  • decrease... Evan
    • Re:... 'Sreelakshmi Sasidharan (AdWords API Team)' via AdWords API Forum

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