Hi,

Could you confirm if what you wish to achieve is mobile targeting at the ad 
level? If yes, targeting at the ad-level is unfortunately not supported in 
the AdWords API. You can however, use targeting at the Campaign level and 
Ad group level.

For campaign-level, you can create a CampaignCriterion 
<https://developers.google.com/adwords/api/docs/reference/v201609/CampaignCriterionService.CampaignCriterion>
 where 
the criterion is MobileDevice 
<https://developers.google.com/adwords/api/docs/reference/v201609/CampaignCriterionService.MobileDevice>.
 
For ad group-level, add a BiddableAdGroupCriterion 
<https://developers.google.com/adwords/api/docs/reference/v201409/AdGroupCriterionService.BiddableAdGroupCriterion>
 where 
the criterion is a MobileAppCategory 
<https://developers.google.com/adwords/api/docs/reference/v201609/AdGroupCriterionService.MobileAppCategory>
 or 
a MobileApplication 
<https://developers.google.com/adwords/api/docs/reference/v201609/AdGroupCriterionService.MobileApplication>.
 
For *MobileAppCategory*, you would set the mobileAppCategoryId 
<https://developers.google.com/adwords/api/docs/reference/v201609/AdGroupCriterionService.MobileAppCategory#mobileAppCategoryId>
 to 
one of the values listed on our reference page 
<https://developers.google.com/adwords/api/docs/appendix/mobileappcategories>
.

I hope this helps and let me know if you have any other concerns.

Best regards,
Peter
AdWords API Team

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