Hi Neeharika, The ValuePerConversion <https://developers.google.com/adwords/api/docs/appendix/reports/all-reports#valueperconversion> field is calculated as ConversionValue <https://developers.google.com/adwords/api/docs/appendix/reports/all-reports#conversionvalue> divided by Conversions <https://developers.google.com/adwords/api/docs/appendix/reports/all-reports#conversions>, as stated in this guide <https://developers.google.com/adwords/api/docs/guides/conversion-tracking#conversions_and_its_derivative_fields>. For "value-per-lead", would you happen to have any screenshot, link, or documentation where you have seen this field?
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