The documentation is incorrect, the field returns the quality score (from 1 to 10), or 0 in case there is no quality score. Indeed, some keywords have no quality score, think of display network, dynamic search ads, negative keywords and removed keywords.
Note that the behavior changed in v201605, from that version on you get "--" instead of 0. But you reference documentation of v201601, so I assume you are using that version. Hope this helps. On Tuesday, June 28, 2016 at 4:45:47 PM UTC+2, sebastia...@despegar.com wrote: > > Hello AdWords, > > > According to this page > <https://developers.google.com/adwords/api/docs/appendix/reports/v201601/keywords-performance-report>, > > the QualityScore field returns an integer in the range [1-10]. But this is > not always true. I am getting the value 0 for some keywords. > > > I would like to know what this value means and whether it will change in > the future -so it is compliant with the documented values- or not. > > > Thanks! > > seb. > > > > > <https://lh3.googleusercontent.com/-Z0o9HbBIRPA/V3KM7gQkwOI/AAAAAAAAAJw/t4sIhNV0VpgCzGsk6uylP4d6LNa2LwP5ACLcB/s1600/qs.png> > > > > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at https://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/c11413d9-3e91-445d-a3d9-992d8f9898ba%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.