The documentation is incorrect, the field returns the quality score (from 1 
to 10), or 0 in case there is no quality score.
Indeed, some keywords have no quality score, think of display network, 
dynamic search ads, negative keywords and removed keywords.

Note that the behavior changed in v201605, from that version on you get 
"--" instead of 0. But you reference documentation of v201601, so I assume 
you are using that version.

Hope this helps.



On Tuesday, June 28, 2016 at 4:45:47 PM UTC+2, sebastia...@despegar.com 
wrote:
>
> Hello AdWords,
>
>
> According to this page 
> <https://developers.google.com/adwords/api/docs/appendix/reports/v201601/keywords-performance-report>,
>  
> the QualityScore field returns an integer in the range [1-10]. But this is 
> not always true. I am getting the value 0 for some keywords.
>
>
> I would like to know what this value means and whether it will change in 
> the future -so it is compliant with the documented values- or not.
>
>
> Thanks!
>
> seb.
>
>
>
>
> <https://lh3.googleusercontent.com/-Z0o9HbBIRPA/V3KM7gQkwOI/AAAAAAAAAJw/t4sIhNV0VpgCzGsk6uylP4d6LNa2LwP5ACLcB/s1600/qs.png>
>
>
>
>

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  • QualityScore F... sebastian . lamelas
    • Re: Quali... 'Vishal Vinayak (Adwords API Team)' via AdWords API Forum
    • Re: Quali... Zweitze
      • Re: Q... sebastian . lamelas
        • R... Zweitze
          • ... sebastian . lamelas
            • ... Zweitze
              • ... sebastian . lamelas
                • ... 'Nadine Sundquist (AdWords API Team)' via AdWords API Forum
                • ... sebastian . lamelas
                • ... sebastian . lamelas
                • ... sebastian . lamelas
                • ... 'Anash P. Oommen (AdWords API Team)' via AdWords API Forum

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