Hello, Per this document <https://support.google.com/adwords/answer/2472708?hl=en>, a *search term* is the exact word or set of words a customer enters when searching on Google.com or one of our Search Network sites.
The "Keyword" column tells you which one of your keywords matched someone’s search term and triggered your ad. This information can help you see your keywords “in action” by showing you how they are matching to actual searches. The "Match type" column in your search terms report tells you how closely the search terms that triggered your ads on Google are related to the actual keywords in your account. By seeing which match types are working well for which keywords and searches, you can refine match types for all your keywords to better hone in on the right customers. If you have more questions on this topic, you could post them on AdWords forum <https://www.en.advertisercommunity.com/>. Thanks, -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at https://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/1b9b4a97-ed6f-4cad-a640-8ce8c05f9abe%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.
