Hello Hans,

The Shopping Performance Report 
<https://developers.google.com/adwords/api/docs/appendix/reports/shopping-performance-report>
 has 
most of the ValueTrack parameters available. Unfortunately, I don't think 
the concept of *purchases on Google* are specifically called out. I know 
that the {adType} parameter that you're referencing is partially covered by 
the ChannelExclusivity 
<https://developers.google.com/adwords/api/docs/appendix/reports/shopping-performance-report#channelexclusivity>
 field, 
which shows if it's multi-channel or single-channel. I haven't given this a 
try, but perhaps StoreId 
<https://developers.google.com/adwords/api/docs/appendix/reports/shopping-performance-report#storeid>
 could 
be of help in this case. As for local versus online, that can be found in 
the Shopping Performance Report under Channel 
<https://developers.google.com/adwords/api/docs/appendix/reports/shopping-performance-report#channel>.
 
Both ChannelExclusivity and Channel are also available in the Product 
Partition Report 
<https://developers.google.com/adwords/api/docs/appendix/reports/product-partition-report>
 under 
ProductGroup 
<https://developers.google.com/adwords/api/docs/appendix/reports/product-partition-report#productgroup>.
 
ProductGroup comes back as a long string that happens to contain these 
values.

Cheers,
Nadine, AdWords API Team

On Tuesday, February 9, 2016 at 3:45:11 PM UTC-5, HK wrote:
>
> Hi, Anthony
>
> Thanks for your reply, but I don't actually think this is correct. 
> "PRODUCT_LISTING_AD_CLICKS" seems to be the predicate value for the display 
> value "Product listing ad". I'm looking for the display value for purchase 
> on Google, which I don't see documented anywhere. See attachment.
>
>
> <https://lh3.googleusercontent.com/-M3p7WIDzvUo/VrpPvOncV-I/AAAAAAAAALg/GZVN2eyNyMY/s1600/ClickTypes.PNG>
>
>
> Thanks,
> Hans
>
>
>

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