Hello Phu,
I have good news! One of our user list experts found a way to do what you
want. I'll explain with both a bit of ASCII art and SOAP XML. In this
example, we're saying you want people who visited example.com/yes, but not
example.com/no.
LogicalUserList
l l
l l
UserListLogicalRule
UserListLogicalRule
(operator: ALL) Operator:
NONE
|
|
|
|
ExpressionRuleUserList
ExpressionRuleUserList
Rule: url__ CONTAINS example.com/yes
<https://www.google.com/url?q=http://example.com/yes&sa=D&usg=AFQjCNGpjpQg8ezL28SqSe9RRHLIC9Zu5w>
Rule: url__ CONTAINS example.com/no
<https://www.google.com/url?q=http://example.com/no&sa=D&usg=AFQjCNEmtg0e5j5JuW4HpF0wgVbQE873UA>
You'll want a LogicalUserList. In the LogicalUserList, you need one
UserListLogicalRule to have an operator ALL and the
other UserListLogicalRule to have an operator NONE. In the
ALL UserListLogicalRule, you need to create an ExpressionRuleUserList with
all the URLs that you want the user to visit. In the
NONE UserListLogicalRule, you want an ExpressionRuleUserList with all the
URLs that should NOT have been visited. The key to both these
ExpressionRuleUserList rules will be *url__* and the operator will be
*CONTAINS.*
This is going to be a two-step process because the ExpressionRuleUserLists
have to exist before the adding the LogicalUserList.
*Step 1:* Create the ExpressionRuleUserLists. Here's the SOAP XML request
for that.
<mutate xmlns="https://adwords.google.com/api/adwords/rm/v201601";
><operations><operator xmlns=
"https://adwords.google.com/api/adwords/cm/v201601";>ADD</operator><operand
xsi:type="ExpressionRuleUserList" ><name>Visited</name><description>Visitors
have visited this page.
</description><rule><groups><items><StringRuleItem><key><name>url__
</name></key><op>CONTAINS</op><value>http://example.com/yes
</value></StringRuleItem></items></groups></rule></operand></operations><operations><operator
xmlns="https://adwords.google.com/api/adwords/cm/v201601";>ADD
</operator><operand xsi:type="ExpressionRuleUserList" ><name>Not visited
</name><description>Visitors have not visited this page.
</description><rule><groups><items><StringRuleItem><key><name>url__
</name></key><op>CONTAINS</op><value>http://example.com/no
</value></StringRuleItem></items></groups></rule></operand></operations></mutate>
*Step 2:* Create the LogicalUserList with the two ExpressionUserLists that
you created earlier. Here's the request:
<mutate xmlns="https://adwords.google.com/api/adwords/rm/v201601";
><operations><operator xmlns=
"https://adwords.google.com/api/adwords/cm/v201601";>ADD</operator><operand
xsi:type="LogicalUserList" ><name>Visited one site, but not another site.
</name><description>Visitors to one site, but not another site.
</description><rules><operator>ALL</operator><ruleOperands><UserList
xsi:type="ExpressionRuleUserList" ><id>101794822
</id><rule><groups><items><StringRuleItem><key><name>url__</name></key><op>
CONTAINS</op><value>http://example.com/yes
</value></StringRuleItem></items></groups></rule></UserList></ruleOperands></rules><rules><operator>
NONE</operator><ruleOperands><UserList xsi:type="ExpressionRuleUserList"
><id>101794942</id><rule><groups><items><StringRuleItem><key><name>url__
</name></key><op>CONTAINS</op><value>http://example.com/no
</value></StringRuleItem></items></groups></rule></UserList></ruleOperands></rules></operand></operations></mutate>
And here's the response. Note that the response has the entire tree of
lists in it:
<ns2:mutateResponse xmlns="https://adwords.google.com/api/adwords/cm/v201601
" xmlns:ns2="https://adwords.google.com/api/adwords/rm/v201601";
><ns2:rval><ListReturnValue.Type>UserListReturnValue
</ListReturnValue.Type><ns2:value xmlns:xsi="
http://www.w3.org/2001/XMLSchema-instance
<https://www.google.com/url?q=http://www.w3.org/2001/XMLSchema-instance&sa=D&usg=AFQjCNFsclzLqabE3vsjL8lude_KsXKzAw>
" xsi:type="ns2:LogicalUserList"><ns2:id>101795182</ns2:id><ns2:isReadOnly>
false</ns2:isReadOnly><ns2:name>Visited one site, but not another site.
</ns2:name><ns2:description>Visitors to one site, but not another site.
</ns2:description><ns2:status>OPEN
</ns2:status><ns2:integrationCode></ns2:integrationCode><ns2:accessReason>
OWNED</ns2:accessReason><ns2:accountUserListStatus>ACTIVE
</ns2:accountUserListStatus><ns2:membershipLifeSpan>30
</ns2:membershipLifeSpan><ns2:listType>LOGICAL
</ns2:listType><ns2:isEligibleForSearch>true
</ns2:isEligibleForSearch><ns2:UserList.Type>LogicalUserList
</ns2:UserList.Type><ns2:rules><ns2:operator>ALL
</ns2:operator><ns2:ruleOperands><ns2:UserList xsi:type=
"ns2:ExpressionRuleUserList"><ns2:id>101794822</ns2:id><ns2:isReadOnly>true
</ns2:isReadOnly><ns2:name>Visited</ns2:name><ns2:listType>RULE_BASED
</ns2:listType><ns2:UserList.Type>ExpressionRuleUserList
</ns2:UserList.Type><ns2:rule><ns2:groups><ns2:items><ns2:StringRuleItem><ns2:key><ns2:name>
url__</ns2:name></ns2:key><ns2:op>CONTAINS</ns2:op><ns2:value>
http://example.com/yes
<https://www.google.com/url?q=http://example.com/yes&sa=D&usg=AFQjCNGpjpQg8ezL28SqSe9RRHLIC9Zu5w>
</ns2:value></ns2:StringRuleItem></ns2:items></ns2:groups></ns2:rule></ns2:UserList></ns2:ruleOperands><ns2:ruleOperands><ns2:UserList
xsi:type="ns2:ExpressionRuleUserList"><ns2:id>101794942
</ns2:id><ns2:isReadOnly>true</ns2:isReadOnly><ns2:name>Not visited
</ns2:name><ns2:listType>RULE_BASED</ns2:listType><ns2:UserList.Type>
ExpressionRuleUserList
</ns2:UserList.Type><ns2:rule><ns2:groups><ns2:items><ns2:StringRuleItem><ns2:key><ns2:name>
url__</ns2:name></ns2:key><ns2:op>NOT_CONTAIN</ns2:op><ns2:value>
http://example.com/no
<https://www.google.com/url?q=http://example.com/no&sa=D&usg=AFQjCNEmtg0e5j5JuW4HpF0wgVbQE873UA>
</ns2:value></ns2:StringRuleItem></ns2:items></ns2:groups></ns2:rule></ns2:UserList></ns2:ruleOperands></ns2:rules></ns2:value></ns2:rval></ns2:mutateResponse>
In the user interface, it will look like a combination of user lists, but
it will have the same behavior that you need.
Cheers,
Nadine, AdWords API Team
On Tuesday, December 29, 2015 at 8:08:39 PM UTC-5, take wrote:
>
> Dear Nadine,
>
> I have also tried to use LogicalUserList to combine more than
> one ExpressionRuleUserList but I think it is used for option "Custom
> Combination".
>
> I'm looking forward to hearing from you soon.
>
> Thanks & Best regards,
> Phu.
>
> On Wednesday, December 30, 2015 at 1:50:17 AM UTC+7, Nadine Sundquist
> (AdWords API Team) wrote:
>>
>> Hi Phu,
>>
>> It turns out that this one is a bit more difficult than I originally
>> thought. I've tried a few combinations of LogicalUserList and
>> ExpressionRuleUserList to see if I could get this to work, but I've been
>> unsuccessful so far. I've sent this over to some of my teammates to see if
>> they've done this before. I'll get back to you as soon as I hear back from
>> them. Sometimes there isn't a one to one correlation between the user
>> interface and the API, which is why I'm double-checking with a few people
>> here who have worked more with remarketing.
>>
>> Best,
>> Nadine, AdWords API Team
>>
>> On Tuesday, December 29, 2015 at 9:01:24 AM UTC-5, Phu Le Tan wrote:
>>>
>>> Dear Nadine and Adwords API Team,
>>>
>>> Thank you for your instructions. I have already read Using built-in
>>> remarketing tag parameters. but it doesn't work
>>>
>>> The rule based remarketing list with StringRuleItem , RuleItemGroup and
>>> ExpressionRuleUserList just help to create rule for option Visitors of a
>>> page
>>>
>>> In API guides, I don't know any object to distinct between "Visitors of
>>> a page" and "Visitors of a page who did not visit another page"
>>>
>>> Please give me next suggestion
>>>
>>> Thanks & Best regards,
>>> Phu.
>>>
>>>
>>>
>>> On Tuesday, December 29, 2015 at 1:58:37 AM UTC+7, Nadine Sundquist
>>> (AdWords API Team) wrote:
>>>>
>>>> Hello Phu,
>>>>
>>>> You're starting to get into more advanced usage, so you'll want to
>>>> check out our guide on rule based ramarketing lists. The section you'll
>>>> want to focus on is Using built-in remarketing tag parameters
>>>> <https://developers.google.com/adwords/api/docs/guides/rule-based-remarketing#using_built-in_remarketing_tag_parameters>.
>>>>
>>>> In that section, it shows a piece of code where there's a rule saying that
>>>> the URL *CONTAINS *a string. In your case, you would want to also add
>>>> a *NOT_CONTAINS *rule for specific URLs. The *op* field in
>>>> StringRuleItem
>>>> <https://developers.google.com/adwords/api/docs/reference/v201509/AdwordsUserListService.StringRuleItem>
>>>> shows
>>>> the kinds of operators allowed in rules.
>>>>
>>>> Regards,
>>>> Nadine, AdWords API Team
>>>>
>>>> On Monday, December 28, 2015 at 12:03:30 AM UTC-5, take wrote:
>>>>>
>>>>> Dear AdWords API Team,
>>>>>
>>>>> Based on your guides,
>>>>> https://developers.google.com/adwords/api/docs/guides/remarketing#remarketing-to-visitors-of-your-website,
>>>>>
>>>>> we have implemented option "Visitors of a page"
>>>>>
>>>>> But with option "Visitors of a page who did not visit another page",
>>>>> we don't see explanation or sample codes in guides.
>>>>>
>>>>>
>>>>> Maybe we do not understand clearly. Please help me
>>>>>
>>>>>
>>>>> Thanks & Best regards,
>>>>>
>>>>> Phu.
>>>>>
>>>>
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