Ah I see. Thank you very much for the explanation! On Friday, 15 January 2016 16:51:28 UTC+1, Yin Niu wrote: > > Hello, > > The keywords performance report only shows metrics for search, so if you > add a metric kind of field to the report (i.e. impressions) then you'll get > only search keywords, with the exception of the 3000000 keyword that is an > aggregation of all the display metrics. The keyword itself has no > distinction if it is display or search and the AdNetworkType1, > AdNetworkType2 fields are segment fields that will cause your report to > only include rows with impressions. Keywords performance report is not > tailored for the Display Network because it is based in a > single-attribution model, which means that impressions/clicks of this > report might not match up with the stats in the Display Network tab of the > UI. > > Thanks, > Yin, AdWords API Team. >
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