Hello, When you add a negative keyword with brackets, it added as exact match negative keyword. (e.g. -[women's hat]). You could add the exact match negative keyword to prevent your ad from showing to people who searched for that exact keyword.
With *broad match*, your ad may show if a search term contains your keyword terms in any order, and possibly along with other terms. Your ads can also show for close variations of your keywords. With *exact match*, your ads can appear only when someone searches for your exact keyword, without any other terms in the search. Please check out the Using keyword matching options <https://support.google.com/adwords/answer/2497836?hl=en> document for more details. Thanks, Umesh, AdWords API Team. -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at https://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/ab2a95ed-55c7-47c2-b17a-23a78226637e%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.
